Scatter Editorial Desk

It is natural for any brand worth its salt to invest its time and resources in establishing a distinct brand identity. And to do so, it needs to follow strict guidelines. Failing to do this might compromise the customer relationship the brand has worked so hard to build. How, then, does a brand ensure consistency.....

We are quick to dismiss a piece of content when it doesn’t get the desired acceptance from the audience. But should we? While text content might not lend itself to easy repurposing, videos, on the other hand, provide for ample repackaging opportunities. Enter video repurposing. Considering the number of social media platforms on which you can serve.....

Aah, new year! A chance to start over. A time to put your daily worries aside as you bask in the winter sun, enjoying your holiday. Also, a time to look forward to the sales that offer products at prices too good to be true! And for a brand? It’s the perfect opportunity to start.....