Aarushi Chadha

Do you know how content finds the right consumer? Certainly not when it’s ejected without preparation, and out of the twelve people it bonks on the head only two are receptive to it. No. Instead, it pollinates through the magic of content seeding. Influencer marketing that subtly nestles branded content or products on appropriate platforms.....

Artificial intelligence (AI) has advanced by leaps and bounds ever since Alan Turing first asked the question, ‘can machines think?’ in 1950. A game changer in all major industries, including content marketing, AI is evolving the way companies conduct themselves in the market. So how does it really fit into the content marketing space? A.....

A wise man once said that “Good design is good business”. That wise man, Thomas Watson Jr., was tech giant IBM’s second president, and a political figure, American businessman and philanthropist. Since then, designers from all disciplines across the world have treated his statement as an adage, and several industries have caught up to the.....