Scatter Editorial Desk

Interactive content, as the name suggests, is a unique form of content that actively encourages users to engage with it, instead of passively consuming it as in the case of blogs or articles. It creates a unique experience for users as they become a part of the brand’s storytelling process and is likely to stick.....

Content marketing should be a two-way street. And what better way to ensure this than by engaging customers through interactive content? But how does it involve the user any more than other formats, you ask? Well, interactive design is characterised by user control, responsiveness, personalisation, and playfulness; all of them interdependent. User control refers to the freedom.....