Scatter Editorial Desk

As a marketer, you’re always looking for segments of the market that you may have not yet tapped into or ways to better communicate with different target audiences. But have you ever thought it possible that there is this large community of over 100 million people that barely any brand is speaking to – or.....

Deep into the age of personalisation, it comes as no surprise when brands not only reflect contemporary social phenomena but also take a stand on these issues. One such debate that has affected every right-thinking individual is the shifting legal take on Section 377 of the Indian Penal Code. Instituted in 1861 during British rule,.....