Brian Pereira
Apr 2018
How brands are using personalised content for improved conversions
3 min read
In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....