Scatter Editorial Desk

Dumped! Another random email bites the dust, and gets moved to trash. There are numerous instances when people do this. As a content marketer, have you ever pondered why your customer deleted that email or simply ignored it? Well, we have an answer. One of the prime reasons is that your email failed to strike.....

Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....