Scatter Editorial Desk
A podcast ready reckoner for the content marketer
8 min read
The word ‘podcast’ is common today, but what is it, and does it really help you as a content marketer? Let us take a closer look at this form of content dissemination. What is a podcast? The Oxford English Dictionary defines the word as ‘a digital audio file of speech, music, broadcast material, etc., made.....
Podcasts: The future of content marketing
3 min read
In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....