Scatter Editorial Desk

Dec 2020

Scatter turns six – Here’s a glimpse of our product journey

Scatter - Content Marketing Platform - Journey
Phew, it’s been six whole years since Scatter has been around! But it weirdly feels like we’ve been here both, since yesterday and for a lifetime. And what a ride it has been. We’ve expanded from one office to four, moved from emails to our very own content delivery platform, and shifted our focus from.....
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Oct 2019

How to use new technologies to enhance your marketing strategy

New Technologies boost content marketing strategy
Technology advancements are touching and revolutionizing almost every industry today. In this fast-paced world, marketers that ignore these changes run the risk of being left behind. According to a report by CMI, 63% of businesses have no documented marketing strategy. Given that there are 3.7 billion global users, businesses need to create a streamlined process of planning,.....
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Oct 2018

How Scatter built a technology-driven workflow management system

wms - backview of a businessman staring at infographics displayed as a hologram
Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system (WMS). Here’s what she had.....
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