Scatter Editorial Desk
Dec 2020
Scatter turns six – Here’s a glimpse of our product journey
4 min read

Phew, it’s been six whole years since Scatter has been around! But it weirdly feels like we’ve been here both, since yesterday and for a lifetime. And what a ride it has been. We’ve expanded from one office to four, moved from emails to our very own content delivery platform, and shifted our focus from.....
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Oct 2019
How to use new technologies to enhance your marketing strategy
2 min read

Technology advancements are touching and revolutionizing almost every industry today. In this fast-paced world, marketers that ignore these changes run the risk of being left behind. According to a report by CMI, 63% of businesses have no documented marketing strategy. Given that there are 3.7 billion global users, businesses need to create a streamlined process of planning,.....
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Oct 2018
How Scatter built a technology-driven workflow management system
3 min read

Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system (WMS). Here’s what she had.....