Scatter Editorial Desk

Phew, it’s been six whole years since Scatter has been around! But it weirdly feels like we’ve been here both, since yesterday and for a lifetime. And what a ride it has been. We’ve expanded from one office to four, moved from emails to our very own content delivery platform, and shifted our focus from.....

Technology advancements are touching and revolutionizing almost every industry today. In this fast-paced world, marketers that ignore these changes run the risk of being left behind. According to a report by CMI, 63% of businesses have no documented marketing strategy. Given that there are 3.7 billion global users, businesses need to create a streamlined process of planning,.....

Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system (WMS). Here’s what she had.....