Scatter Editorial Desk
Oct 2018
Battle of bulk: Differentiating between text-heavy and design-heavy content
2 min read
Content marketing stands out from other subsets of marketing because of its focus on — you guessed it — content. That’s the touchpoint between a brand and its audience. With this piece, we want to address the factors that influence the heavy mix of text and design in every content marketing effort, and even the.....