Scatter Editorial Desk
Sep 2018
Minding the generation gap: Do you know who’s watching your videos?
2 min read
Video consumption in India increased by 5 times in 2017. Given such a significant rise, it is necessary to identify the various demographic groups that make up your consumer base – and their likes and dislikes on multiple social media platforms. Here are the five categories of generations in reverse chronological order: Gen Z refers.....