Scatter Editorial Desk

Aug 2020

Image vs illustration: When to choose one over the other

Image vs Illustration
There is no doubt that a visual element adds volumes to a piece of work – whether it’s an ad, marketing collateral, an article, or a research paper. But using the wrong visual format can take away the impact of the content. So, the question is: what visual format should you use, and when? Let’s compare.....
Read More
Jul 2020

Content Marketing Ideas for your August Calendar

August Content Marketing Ideas
Unlock 3.0. The race to creating a vaccine. Flattening the curve. Work from home. The past few months saw COVID-19 dominating the conversations at a global level. But as we enter the month of August, we find new events and trends coming into the spotlight. It marks the shift from uncertainty and fear, to hope.....
Read More
Jul 2020

What bad copywriting looks like

Copy Mistakes made by brands in India that can jeopardize their content marketing
Bad copywriting is to a brand what typing ‘lyk dis’ is to a person’s social credibility. Back in 2010, when social media was a new thing, ‘chat language’ may have seemed cool. But now, in 2020, if you were to receive such a text, you’d instinctively cringe, and probably ignore the person. Similarly, the way.....
Read More
1 2 3 104