Blog Posts

Video content marketing works. And there are a growing number of studies to prove it. But put that aside for a second. Think of it this way. At the end of a long day, when you’re foraging the net for entertainment, do you pick a written piece or a video? There you are. Now let’s.....

Ever seen an ad or a video and thought, ‘hey, I could have done that better!’ But could you really have? It’s easy to be on the side of the consumer. You know what you want and how you want it. And if you’re especially self-aware, even why you like it. But that’s the easy.....

“Facts tell, but stories sell.” In a world where most of us are increasingly inundated with statistics, figures in the absence of accompanying narratives become meaningless. For content marketing, as in any other field, the story needs to be memorable to create brand value with customers. Thanks to rapidly growing audio-visual and virtual platforms, marketers.....