Blog Posts

‘Listen to what the other person is saying and it will help you communicate better’ is perhaps something that we are encouraged to do in our everyday life. This same piece of useful advice can be put to use in content marketing as well. It is imperative that you know your audiences well so you.....

Consumers have binary vision when it comes to ‘content’ and ‘advertisements.’ It is either content or an ad. Period! And this is across all mediums and platforms. They value content depending on the uniform it parades in. For example: Let’s say a consumer sees a piece of content i.e. “How much should you insure yourself.....