January 30, 2020

Content Marketing Ideas for your February 2020 calendar

February Cover Content Marketing Ideas

Welcome February, the shortest month of the year, but one that plays a significant role in how the rest of your year unfolds. It is a time when Valentine’s Week wraps romantics in a hazy daze, art and wine festivals stimulate minds and keep the spirits high, and firmly made resolutions begin to crumble.

Yes, the month has plenty to offer, and that includes some great content marketing opportunities.

Here’s a peek at what’s in store!

1. World Cancer Day – 4 February

World Cancer Day

World Cancer Day is marked to raise awareness about cancer and encourage its prevention, detection and treatment. This year’s theme is ‘I am and I will’.

Content marketing ideas

Listicle idea: Here’s how you can look after someone with cancer

Infographic idea: The most common types of cancer

Video idea: How do cancer cells spread in the body?

Podcast idea: Do we need to put more money into cancer research?

Brand campaign that worked

This video by International Atomic Energy Agency talks about exploring advancements in radiotherapy to cure cancer and how this treatment can be effectively used.

2. International Day of Zero Tolerance to Female Genital Mutilation – 6 February

International Day of Zero Tolerance

This day is an effort by the UN to eradicate the practice of female genital mutilation (FGM).

Content marketing ideas

Listicle idea: A look at practices around the world that actively harm women’s health

Infographic idea: A look at the communities that practice FGM

Video idea: What is FGM and why is it still practiced?

Podcast idea: Moving on to the future: How we can build a society that values women

Brand campaign that worked

In a campaign to raise awareness against FGM, Amnesty International designed a series of posters with blooming roses stitched to restrict their growth and beauty.


3. World Pulses Day – 10 February

World Pulses Day

This day is celebrated to recognize the importance of pulses as a global food source.

Content marketing ideas

Listicle idea: A list of the must-have pulses in your daily diet

Infographic idea: Which are the most sustainable pulses to grow?

Video idea: A look at the farmers who grow our daily crops

Podcast idea: Are pulses the new superfood?

4. International Day of Women and Girls in Science – 11 February

This day is celebrated to recognize the critical role that women and girls play in science and technology.

Content marketing ideas

Listicle idea: Ways to encourage girls in school to develop an interest in science

Infographic idea: Technology we wouldn’t have without the contribution of women

Video idea: A look at the life of Ada Lovelace, the first computer programmer

Podcast idea: Why does it pay to have more diversity in science?

Brand campaign that worked

This video by the UN brings us the story of Katherine Jin, a young scientist who started a company to safeguard healthcare workers from communicable diseases.

5. World Radio Day – 13 February

World Radio Day

This day is celebrated to recognize the power of radio to promote dialog, tolerance, and peace.

Content marketing ideas

Listicle idea: Here’s what you need to know before you build your radio set

Infographic idea: How has the radio evolved over the ages?

Video idea: How can you build your own radio?

Podcast idea: How did the radio help during wartime?

Brand campaign that worked

This video by SciShow explains the history of the radio and explains the contributions of the scientists that resulted in this invention.


6. Valentine’s Day – 14 February

Valentine's Day Content Marketing Ideas

This day is a celebration of love all across the world and commemorates St Valentine.

Content marketing ideas

Listicle idea: X different ways you can show your better half that you care for them

Infographic idea: What is Valentine’s week all about?

Video idea: A look at how love has been portrayed in different cultures

Podcast idea: How did love get commercialized?

Brand campaign that worked

This video by Tata motors interweaves the message of Valentine’s Day with a safety campaign, in an ad full of double entendres.

7. World Day of Social Justice – 20 February

This day is commemorated to recognize the need to promote social justice and bring to light efforts to tackle injustices such as poverty and unemployment.

Content marketing ideas

Listicle idea: Social inequalities you might not have noticed in your daily life

Infographic idea: Careers that have the maximum impact on society

Video idea: A look at social warriors who are doing their bit to help society

Podcast idea: How can social media influencers influence people to do good?

Brand campaign that worked

This ad by P&G tackles gender biases and reinforces that women and men are equal in all spheres of life.

8. International Mother Language Day – 21 February

International Mother Langauge Day

This day is celebrated to promote multilingualism and awareness of linguistic and cultural diversity.

Content marketing ideas

Listicle idea: The most endangered languages today

Infographic idea: Apps to learn new languages quickly

Video idea: Are multilingual people smarter?

Podcast idea: English words borrowed from languages around the world

Brand campaign that worked

This video by UNESCO has people from different nationalities come forward and declare their mother tongue.

9. National Science Day – 28 February

National Science Day Content Marketing Ideas

This day is celebrated to mark the discovery of the Raman effect by the renowned Indian physicist Sir CV Raman.

Content marketing ideas

Listicle idea: Indian scientists who helped shape scientific thought

Infographic idea: X Sciences you might not have been aware of

Video idea: Scientific revolutions that have shaped society across the world

Podcast idea: How did philosophy influence science?


10. Other content marketing opportunities

World Interfaith Harmony Week: 1–7 February

This day was established as a way to promote harmony and mutual understanding between members of all faiths.

Content marketing ideas

Listicle idea: How can governments promote inter-culture goodwill?

Infographic idea: Places in the world with the greatest inter-faith diversity

Video idea: Spanning across faiths: Stories of best friends from different religious communities

Podcast idea: In a world of divide, how do we reach out and bridge the gap?

Brand campaign that worked

This heartwarming ad by Surf excel shows a young girl who goads other children in the neighborhood to throw colors on her during Holi. Watch the ad for the funny twist!

11. Fun days

World Nutella Day

World Nutella Day – 5 February

World Human Spirit Day – 17 February

International Tug-of-War Day – 19 February

Content marketing ideas

Listicle idea: Delicious desserts you can create with Nutella

Infographic idea: Strategies to win your next tug-of-war match

Video idea: Interesting dishes you did not realize you could use Nutella in

Podcast idea: How has the power of the human spirit managed to save nature?

12. Festivals, fairs, and events

Kala Ghoda Arts Festival Content Marketing Ideas

Kala Ghoda Arts Festival: 1–9 February

Mahindra Blues Fest: 1–8 February

New York Fashion Week: 6–13 February

Oscars (92nd Academy Awards): 10 February

London Fashion Week: 14–18 February

Milan Fashion Week: 14–24 February

Paris Fashion Week: 24 February to 3 March

Lui-Ngai-Ni (Manipur festival): 13–14 February

Maha Shivratri: 21 February

Losar Festival: 24–26 February

Content marketing ideas

Listicle idea: Spring-Summer fashion tips you can get from the LFW

Infographic idea: How is Shivratri celebrated across India?

Video idea: Best of the best: The highest-rated movies to have won the Oscar

Podcast idea: How can brands move towards sustainable fashion?


13. Sporting Events

World Track Championships Content Marketing Ideas

New Zealand vs India tour: 2 February to 3 March

World Track Championships: 26 February to 1 March

Women’s T20 2020 World Cup: 21 February to 8 March

Content marketing ideas

Listicle idea: What are the biggest track events of the year?

Infographic idea: India vs the world: How India has fared against the top cricketing nations

Video idea: A look at the records Indian cricket players have broken

Podcast idea: How can we encourage women to get into sports?


14. Movie Releases

Gulabo Sitabo Movie Release Content Marketing Ideas

Jawaani Jaaneman – 7 February

Birds of Prey – 7 February

Peter Rabbit 2: The Runaway – 7 February

Malang – 14 February

Fantasy Island – 14 February

The Photograph – 14 February

Sonic the Hedgehog – 14 February

Bhoot Part One: The Haunted Ship – 21 February

Shubh Mangal Zyada Saavdhan – 21 February

Shikara – 21 February

Bloodshot – 21 February

The Call of The Wild – 21 February

Emma – 21 February

Gulabo Sitabo – 28 February

Content marketing ideas

Listicle idea: X Book-to-movie adaptations that are a must-watch

Infographic idea: The best Bollywood releases to look forward to this year

Video idea: How has the ‘Sonic the Hedgehog’ movie changed in a year?

Podcast idea: Are spinoffs always a good idea?


15. Birthdays

Cristiano Ronaldo Birthday Content Marketing Ideas

Harry Styles – 1 February

Shakira – 2 February

Khushwant Singh – 2 February

Bobby Brown – 5 February

Abhishek Bachchan – 5 February

Cristiano Ronaldo – 5 February

Bob Marley – 6 February

Chris Rock – 7 February

Charles Dickens – 7 February

Ashton Kutcher – 7 February

Tom Hiddleston – 9 February

Emma Roberts – 10 February

Jennifer Aniston – 11 February

Thomas Edison – 11 February

Abraham Lincoln – 12 February

Mike Posner – 12 February

Sarojini Naidu – 13 February

Galileo Galilei – 15 February

The Weeknd – 16 February

Paris Hilton – 17 February

Michael Jordan – 17 February

Ed Sheeran – 17 February

John Travolta – 18 February

Millie Bobby Brown – 19 February

Chhatrapati Shivaji – 19 February

Trevor Noah – 20 February

Rihanna – 20 February

Ellen Page – 21 February

Sophie Turner – 21 February

Drew Barrymore – 22 February

George Washington – 22 February

Emily Blunt – 23 February

Steve Jobs – 24 February

Sanjay Leela Bhansali – 24 February

Jayalalithaa – 24 February

Shahid Kapoor – 25 February

Content marketing ideas

Listicle idea: X Lesser-known tales of Maratha courage

Infographic idea: From singer to entrepreneur: A look at Rihanna’s diverse portfolio

Video idea: Must-watch comedy clips by Trevor Noah

Podcast idea: How did Charles Dickens’ life inspire his books?

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