Content Marketing Ideas for your February 2020 calendar
Welcome February, the shortest month of the year, but one that plays a significant role in how the rest of your year unfolds. It is a time when Valentine’s Week wraps romantics in a hazy daze, art and wine festivals stimulate minds and keep the spirits high, and firmly made resolutions begin to crumble.
Yes, the month has plenty to offer, and that includes some great content marketing opportunities.
Here’s a peek at what’s in store!
1. World Cancer Day – 4 February
World Cancer Day is marked to raise awareness about cancer and encourage its prevention, detection and treatment. This year’s theme is ‘I am and I will’.
Content marketing ideas
Listicle idea: Here’s how you can look after someone with cancer
Infographic idea: The most common types of cancer
Video idea: How do cancer cells spread in the body?
Podcast idea: Do we need to put more money into cancer research?
Brand campaign that worked
This video by International Atomic Energy Agency talks about exploring advancements in radiotherapy to cure cancer and how this treatment can be effectively used.
2. International Day of Zero Tolerance to Female Genital Mutilation – 6 February
This day is an effort by the UN to eradicate the practice of female genital mutilation (FGM).
Content marketing ideas
Listicle idea: A look at practices around the world that actively harm women’s health
Infographic idea: A look at the communities that practice FGM
Video idea: What is FGM and why is it still practiced?
Podcast idea: Moving on to the future: How we can build a society that values women
Brand campaign that worked
In a campaign to raise awareness against FGM, Amnesty International designed a series of posters with blooming roses stitched to restrict their growth and beauty.
3. World Pulses Day – 10 February
This day is celebrated to recognize the importance of pulses as a global food source.
Content marketing ideas
Listicle idea: A list of the must-have pulses in your daily diet
Infographic idea: Which are the most sustainable pulses to grow?
Video idea: A look at the farmers who grow our daily crops
Podcast idea: Are pulses the new superfood?
4. International Day of Women and Girls in Science – 11 February
This day is celebrated to recognize the critical role that women and girls play in science and technology.
Content marketing ideas
Listicle idea: Ways to encourage girls in school to develop an interest in science
Infographic idea: Technology we wouldn’t have without the contribution of women
Video idea: A look at the life of Ada Lovelace, the first computer programmer
Podcast idea: Why does it pay to have more diversity in science?
Brand campaign that worked
This video by the UN brings us the story of Katherine Jin, a young scientist who started a company to safeguard healthcare workers from communicable diseases.
5. World Radio Day – 13 February
This day is celebrated to recognize the power of radio to promote dialog, tolerance, and peace.
Content marketing ideas
Listicle idea: Here’s what you need to know before you build your radio set
Infographic idea: How has the radio evolved over the ages?
Video idea: How can you build your own radio?
Podcast idea: How did the radio help during wartime?
Brand campaign that worked
This video by SciShow explains the history of the radio and explains the contributions of the scientists that resulted in this invention.
6. Valentine’s Day – 14 February
This day is a celebration of love all across the world and commemorates St Valentine.
Content marketing ideas
Listicle idea: X different ways you can show your better half that you care for them
Infographic idea: What is Valentine’s week all about?
Video idea: A look at how love has been portrayed in different cultures
Podcast idea: How did love get commercialized?
Brand campaign that worked
This video by Tata motors interweaves the message of Valentine’s Day with a safety campaign, in an ad full of double entendres.
7. World Day of Social Justice – 20 February
This day is commemorated to recognize the need to promote social justice and bring to light efforts to tackle injustices such as poverty and unemployment.
Content marketing ideas
Listicle idea: Social inequalities you might not have noticed in your daily life
Infographic idea: Careers that have the maximum impact on society
Video idea: A look at social warriors who are doing their bit to help society
Podcast idea: How can social media influencers influence people to do good?
Brand campaign that worked
This ad by P&G tackles gender biases and reinforces that women and men are equal in all spheres of life.
https://www.youtube.com/watch?time_continue=25&v=vKq04C8GGn8&feature=emb_logo
8. International Mother Language Day – 21 February
This day is celebrated to promote multilingualism and awareness of linguistic and cultural diversity.
Content marketing ideas
Listicle idea: The most endangered languages today
Infographic idea: Apps to learn new languages quickly
Video idea: Are multilingual people smarter?
Podcast idea: English words borrowed from languages around the world
Brand campaign that worked
This video by UNESCO has people from different nationalities come forward and declare their mother tongue.
9. National Science Day – 28 February
This day is celebrated to mark the discovery of the Raman effect by the renowned Indian physicist Sir CV Raman.
Content marketing ideas
Listicle idea: Indian scientists who helped shape scientific thought
Infographic idea: X Sciences you might not have been aware of
Video idea: Scientific revolutions that have shaped society across the world
Podcast idea: How did philosophy influence science?
10. Other content marketing opportunities
World Interfaith Harmony Week: 1–7 February
This day was established as a way to promote harmony and mutual understanding between members of all faiths.
Content marketing ideas
Listicle idea: How can governments promote inter-culture goodwill?
Infographic idea: Places in the world with the greatest inter-faith diversity
Video idea: Spanning across faiths: Stories of best friends from different religious communities
Podcast idea: In a world of divide, how do we reach out and bridge the gap?
Brand campaign that worked
This heartwarming ad by Surf excel shows a young girl who goads other children in the neighborhood to throw colors on her during Holi. Watch the ad for the funny twist!
11. Fun days
World Nutella Day – 5 February
World Human Spirit Day – 17 February
International Tug-of-War Day – 19 February
Content marketing ideas
Listicle idea: Delicious desserts you can create with Nutella
Infographic idea: Strategies to win your next tug-of-war match
Video idea: Interesting dishes you did not realize you could use Nutella in
Podcast idea: How has the power of the human spirit managed to save nature?
12. Festivals, fairs, and events
Kala Ghoda Arts Festival: 1–9 February
Mahindra Blues Fest: 1–8 February
New York Fashion Week: 6–13 February
Oscars (92nd Academy Awards): 10 February
London Fashion Week: 14–18 February
Milan Fashion Week: 14–24 February
Paris Fashion Week: 24 February to 3 March
Lui-Ngai-Ni (Manipur festival): 13–14 February
Maha Shivratri: 21 February
Losar Festival: 24–26 February
Content marketing ideas
Listicle idea: Spring-Summer fashion tips you can get from the LFW
Infographic idea: How is Shivratri celebrated across India?
Video idea: Best of the best: The highest-rated movies to have won the Oscar
Podcast idea: How can brands move towards sustainable fashion?
13. Sporting Events
New Zealand vs India tour: 2 February to 3 March
World Track Championships: 26 February to 1 March
Women’s T20 2020 World Cup: 21 February to 8 March
Content marketing ideas
Listicle idea: What are the biggest track events of the year?
Infographic idea: India vs the world: How India has fared against the top cricketing nations
Video idea: A look at the records Indian cricket players have broken
Podcast idea: How can we encourage women to get into sports?
14. Movie Releases
Jawaani Jaaneman – 7 February
Birds of Prey – 7 February
Peter Rabbit 2: The Runaway – 7 February
Malang – 14 February
Fantasy Island – 14 February
The Photograph – 14 February
Sonic the Hedgehog – 14 February
Bhoot Part One: The Haunted Ship – 21 February
Shubh Mangal Zyada Saavdhan – 21 February
Shikara – 21 February
Bloodshot – 21 February
The Call of The Wild – 21 February
Emma – 21 February
Gulabo Sitabo – 28 February
Content marketing ideas
Listicle idea: X Book-to-movie adaptations that are a must-watch
Infographic idea: The best Bollywood releases to look forward to this year
Video idea: How has the ‘Sonic the Hedgehog’ movie changed in a year?
Podcast idea: Are spinoffs always a good idea?
15. Birthdays
Harry Styles – 1 February
Shakira – 2 February
Khushwant Singh – 2 February
Bobby Brown – 5 February
Abhishek Bachchan – 5 February
Cristiano Ronaldo – 5 February
Bob Marley – 6 February
Chris Rock – 7 February
Charles Dickens – 7 February
Ashton Kutcher – 7 February
Tom Hiddleston – 9 February
Emma Roberts – 10 February
Jennifer Aniston – 11 February
Thomas Edison – 11 February
Abraham Lincoln – 12 February
Mike Posner – 12 February
Sarojini Naidu – 13 February
Galileo Galilei – 15 February
The Weeknd – 16 February
Paris Hilton – 17 February
Michael Jordan – 17 February
Ed Sheeran – 17 February
John Travolta – 18 February
Millie Bobby Brown – 19 February
Chhatrapati Shivaji – 19 February
Trevor Noah – 20 February
Rihanna – 20 February
Ellen Page – 21 February
Sophie Turner – 21 February
Drew Barrymore – 22 February
George Washington – 22 February
Emily Blunt – 23 February
Steve Jobs – 24 February
Sanjay Leela Bhansali – 24 February
Jayalalithaa – 24 February
Shahid Kapoor – 25 February
Content marketing ideas
Listicle idea: X Lesser-known tales of Maratha courage
Infographic idea: From singer to entrepreneur: A look at Rihanna’s diverse portfolio
Video idea: Must-watch comedy clips by Trevor Noah
Podcast idea: How did Charles Dickens’ life inspire his books?
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