Content Marketing Ideas for your July Calendar
With the delayed monsoon and a global pandemic raining on your romantic getaway plans and goals, you can’t be blamed for assuming we’re headed for a somber month. But hey! You can always find solace in some good content, and we have quite a few content marketing ideas to keep your audience entertained and engaged in the month ahead.
1. GST Day – 1st July
This day marks the anniversary of the implementation of the Goods and Services Tax.
Content marketing ideas:
- Listicle idea: Here’s how you can get a GST code for your business
- Infographic idea: How can you calculate the applicable GST?
- Video idea: X Products slapped with the highest GST
- Podcast idea: How has GST changed the tax system?
Brand campaign that worked:
2. National Doctor’s Day – 1st July
This day is celebrated to recognize the contributions of doctors to individual lives and communities.
Content marketing ideas:
- Listicle idea: Courses apart from MBBS that one can do to work in the medical field
- Infographic idea: Here’s how to show gratitude to doctors for working through COVID-19
- Video idea: How PPEs are saving doctors’ lives
- Podcast idea: Are doctors paid too much or too little for the work they do?
Brand campaign that worked:
This video by Apollo Hospitals with the hashtag #HeroesInWhiteCoat talks about “Why do doctors wear white coats?”. This video aims to salute the selfless spirit that sets Doctors apart.
3. International Day of Cooperatives – 4th July
This day is celebrated to increase awareness of cooperatives in society and the work they do.
Content marketing ideas:
- Listicle idea: Here’s how you can start your own cooperative
- Infographic idea: The most famous cooperatives in the world
- Video idea: A look at India’s biggest cooperative success story – Amul
- Podcast idea: How safe is your money deposited in cooperative banks?
Brand campaign that worked:
This animated video by Cooperatives UK explains the role of cooperatives in the economic and social growth of a country.
4. Global Forgiveness Day – 7th July
This day is celebrated so that we may recognize the importance of forgiveness and how we can practice it in our lives.
Content marketing ideas:
- Listicle idea: How you can work up the courage to forgive someone
- Infographic idea: Here’s how positive feelings can impact your brain
- Video idea: How can you teach forgiveness to your children?
- Podcast idea: Forgiveness in the era of social media justice: How does it work?
Brand campaign that worked:
Surf Excel did a campaign in their “Daag Achche Hain” series of ads. This TVC focuses on inculcating the values of forgiveness in kids.
5. World Population Day – 11th July
This day is marked to focus the world’s attention on the urgency and importance of population issues.
Content marketing ideas:
- Listicle idea: Here’s how a burgeoning population will affect the world’s ecosystems
- Infographic idea: X Countries that will have an aging population in the next 20 years
- Video idea: What will happen when we reach the maximum population the earth can support?
- Podcast idea: Why do people still prefer to give birth to children rather than adopt?
Brand campaign that worked:
This video from the American Museum of Natural History examines human population growth over time.
6. Shark Awareness Day – 14th July
This day aims to bring awareness to the ways in which sharks are exploited and to bust myths about how dangerous they actually are.
Content marketing ideas:
- Listicle idea: X Illegal items that are made from sharks
- Infographic idea: X Unusual types of sharks you might not have known about
- Video idea: Here’s why the great white shark is feared
- Podcast idea: Here’s what you should know before you dive among sharks
Brand campaign that worked:
This video by What If explores a situation where megalodon sharks – thought to be twice the size of T-Rex – never went extinct.
7. World Youth Skills Day – 15th July
This day is celebrated to bring to light the mechanisms needed to operationalize lifelong learning.
Content marketing ideas:
- Listicle idea: X Institutes in India that teach technical skills
- Infographic idea: X Skills you must learn before you turn 18
- Video idea: Here’s how you can make it a practice to learn a new skill every month
- Podcast idea: How often should you upskill?
8. World Day for International Justice – 17th July
This day is celebrated to recognize the emerging system of international criminal justice.
Content marketing ideas:
- Listicle idea: X Unique cases that were tried in international courts
- Infographic idea: X Countries that record the largest number of human rights violations
- Video idea: Amal Alamuddin and her fight for the rights of Yazidi women
- Podcast idea: How much power does an international court of law wield?
Brand campaign that worked:
This video by the United Nations details the role and activities of the International Court of Justice, the world’s highest international court.
9. Nelson Mandela Day – 18th July
This day celebrates the birth anniversary of Nelson Mandela and sheds light on his way of life.
Content marketing ideas:
- Listicle idea: X Famous people who were inspired by Mandela
- Infographic idea: X Famous examples of the ‘Mandela Effect’
- Video idea: How similar were Mandela and Gandhi?
- Podcast idea: How would Mandela have reacted to today’s BLM movement?
Brand campaign that worked:
This biographical clip explores Nelson Mandela’s life, first as an activist and then as a politician.
10. World Chess Day – 20th July
This day is celebrated to mark the date of establishment of the International Chess Federation (FIDE) in Paris in 1924.
Content marketing ideas:
- Listicle idea: Books on chess that you can read
- Infographic idea: X Different styles of chess you should know
- Video idea: The best finishing moves in chess
- Podcast idea: How can playing chess help children to improve their attention span?
Brand campaign that worked:
This video by TED-Ed explains the history of the game of chess from its origin as a board game to the software-based versions we see today.
11. Kargil Vijay Diwas – 26th July
This day commemorates the day Indian soldiers successfully conducted Operation Vijay.
Content marketing ideas:
- Listicle idea: Here’s how you can enlist in the army
- Infographic idea: Who were the heroes of the Kargil war?
- Video idea: How does India manage to keep its peace with her neighbors?
- Podcast idea: What is the role of the army in times of peace?
Brand campaign that worked:
A leading brand in real estate did a social media post with the concept – The soldiers and martyrs make our homes safe and secure by putting themselves on the line of fire.
12. World Hepatitis Day – 28th July
This day is celebrated to encourage governments to step up their response to the ever-present threat of hepatitis.
Content marketing ideas:
- Listicle idea: How can you differentiate between different types of hepatitis?
- Infographic idea:X Foods you must avoid if you suffer from hepatitis
- Video idea: Here’s how hepatitis affects your liver
- Podcast idea: How can you boost your liver function?
Brand campaign that worked:
The WHO tells people how hepatitis can be prevented through this simple, animated video.
13. International Tiger Day – 29th July
This day is commemorated to raise awareness for tiger conservation.
Content marketing ideas:
- Listicle idea: Here’s how you can differentiate between wildcats
- Infographic idea: What are the different species of tigers?
- Video idea: X Famous fictional tigers on screen
- Podcast idea: What to do if you want to spot a tiger on your safari
Brand campaign that worked:
This video by National Geographic lists five surprising facts about tigers you might not know.
14. International Day of Friendship – 30th July
This day is celebrated to honor those friends in your life that have made all the difference.
Content marketing ideas:
- Listicle idea: X Places to visit with friends once the lockdown is lifted
- Infographic idea: Foods that are perfect for snacking with your friend
- Video idea: X Best movies about friendships you should watch
- Podcast idea: How honest should you be with your friends?
Brand campaign that worked:
This video from UNICEF shows them partnering with BTS to show the power of kindness and friendship to heal people.
15. World Day against Trafficking in Persons – 30th July
This day is celebrated to raise awareness of the situation of victims of human trafficking and for the promotion and protection of their rights.
Content marketing ideas:
- Listicle idea: X Industries where human trafficking is rampant
- Infographic idea: How can you spot and stop human trafficking?
- Video idea: Stories of survivors of sex trafficking you must hear
- Podcast idea: Why are children particularly vulnerable to human trafficking?
Brand campaign that worked:
The United Nations Office on Drugs and Crime (UNODC) observed the World Day Against Trafficking in Persons by organizing a wide range of events around the globe to highlight this heinous crime.
16. Fun days
International Joke Day – 1 July
Creative Ice Cream Flavors Day – 1 July
International Chicken Wing Day – 1 July
I Forgot Day – 2 July
World UFO Day – 2 July
Dog Days of Summer – 3 July
Workaholics Day – 5 July
World Chocolate Day – 7 July
Body Painting Day – 8 July
Video games Day – 8 July
World Emoji Day – 17 July
Moon Day – 20 July
Vanilla Ice Cream Day – 23 July
Father-in-Law Day – 30 July
Content marketing ideas:
- Listicle idea: A step-by-step guide on how to make vanilla ice cream
- Infographic idea: X Emojis you’ve always mistaken for something else
- Video idea: How can chocolate make you feel happy?
- Podcast idea: Is it necessary to crack jokes at others’ expense?
17. Festivals
Guru Purnima – 5 July
Nag Panchami – 25 July
Eid-ul-Adha/ Bakr Id – 31 July
Varamahalakshmi Vrata – 31 July
Content marketing ideas:
- Listicle idea: Here’s why you should buy gold this Varamahalakshmi Vrata
- Infographic idea: X Delicious dishes you must prepare for Eid-ul-Adha
- Video idea: Why is Nag Panchami celebrated throughout India?
- Podcast idea: Why do we let teachers be underpaid and overworked?
18. Birthdays
Princess Diana – 1 July
Lindsay Lohan – 2 July
Margot Robbie – 2 July
Tom Cruise – 3 July
Harbhajan Singh – 3 July
Post Malone – 4 July
PV Sindhu – 5 July
Kevin Hart -6 July
50 Cent – 6 July
Sylvester Stallone – 6 July
Frida Kahlo – 6 July
Ranveer Singh – 6 July
Dalai Lama – 6 July
MS Dhoni – 7 July
Rakeysh Omprakash Mehra – 7 July
Sourav Ganguly – 8 July
Tom Hanks – 9 July
Guru Dutt – 9 July
Nikola Tesla – 10 July
Sofia Vergara – 10 July
Giorgio Armani – 11 July
Malala Yousafzai – 12 July
Harrison Ford – 13 July
Conor McGregor – 14 July
Katrina Kaif – 16 July
Mallika Dua – 17 July
Vin Diesel – 18 July
Priyanka Chopra – 18 July
Kristen Bell – 18 July
Richard Branson – 18 July
Smriti Mandhana – 18 July
Benedict Cumberbatch – 19 July
Brian May – 19 July
Gisele Bündchen – 20 July
Robin Williams – 21 July
Selena Gomez – 22 July
Daniel Radcliffe – 23 July
Woody Harrelson – 23 July
Jennifer Lopez – 24 July
Amelia Earhart – 24 July
Matt LeBlanc – 25 July
Jim Corbett – 25 July
Sandra Bullock – 26 July
Jason Statham – 26 July
Mick Jagger – 26 July
Helen Mirren – 26 July
Kriti Sanon – 27 July
Dhanush – 28 July
Dulquer Salmaan – 28 July
Sanjay Dutt – 29 July
JRD Tata – 29 July
Arnold Schwarzenegger – 30 July
Henry Ford – 30 July
Hillary Swank – 30 July
Christopher Nolan – 30 July
Sonu Nigam – 30 July
Sonu Sood – 30 July
JK Rowling – 31 July
Kiara Advani – 31 July
Content marketing ideas:
- Listicle idea: X Unique film-making techniques used by Christopher Nolan
- Infographic idea: X Looks by Princess Diana that we remember to this day
- Video idea: How did Amelia Earhart go missing?
- Podcast idea:Will India be able to find a wicketkeeper-batsman to replace MS Dhoni?