Autumn leaves and cool breeze, the month of October ushers in a brand-new season; one that lights up the country in vibrant colors and bright lights. And despite the ongoing pandemic, it’s time to make peace with the present and put on a smile, in the renewed hope of better things to come. Read on to know how you can use content marketing ideas in October to bring various shades of happiness to your consumers. 

1. International Day of Older Persons – 1 October

This day brings to light issues faced by the elderly, including common illnesses faced by them, neglect, and abuse.

Content marketing ideas: 

• Listicle idea: X Movies that offer insight into issues that older people face
• Infographic idea: Small changes you can make to your lifestyle to accommodate an older person
• Video idea: Experiences that can make it worth being older
• Podcast idea: What can we learn from the older generation about feeling young?

2. International Day of Non-violence – 2 October

This day is observed on the birthday of Mahatma Gandhi, who was a proponent of nonviolence all his life.

Content marketing ideas: 

• Listicle idea: X Books on Gandhi that detail his philosophies
• Infographic idea: A timeline of the most important moments from Gandhi’s life
• Video idea: X Places around the world where you can witness Gandhi’s influence
• Podcast idea: X Teachings by Gandhi to incorporate in your daily life

Brand campaign that worked:  

This simple post by Lumix India replaces the wheel with a lens, and suggests that we ‘focus’ on capturing the truth.

https://www.instagram.com/p/BoauawrDCx4/?utm_source=ig_embed

3. World Teachers’ Day – 5 October

This day aims to focus on appreciating, assessing, and improving the educators of the world.

Content marketing ideas: 

• Listicle idea: Here’s why teachers are an irreplaceable part of a developing society
• Infographic idea: X Famous fictional teachers who have influenced us greatly
• Video idea: Situations that every teacher has faced in the classroom
• Podcast idea: Secrets of the trade: How the best teachers keep their students engaged

Brand campaign that worked:  

This ad by McDonald’s shows a group of boys who overhear a conversation their teacher is having about spicy chicken and decide to surprise him on his birthday.

4. World Habitat Day – 5 October

This day is dedicated to observing the state of the towns and cities we live in and contemplate how we can better our environment and upkeep the basic right to shelter for all.

Content marketing ideas: 

• Listicle idea: X Ways to make a change in your neighborhood
• Infographic idea: The fastest-expanding cities of India
• Video idea: Inspiring stories of people who transformed their communities
• Podcast idea: Can India’s cities keep up with the growth of its population?

5. World Sight Day – 8 October

The day seeks to promote awareness about blindness and other forms of vision impairment.

Content marketing ideas: 

• Listicle idea: Inspiring personalities who didn’t let blindness stop them from achieving their dreams
• Infographic idea: X Apps for visually impaired individuals
• Video idea: The story behind how braille was invented
• Podcast idea: Public facilities that make the lives of the visually impaired easier

Brand campaign that worked:  

This simple ad by Alcon was created to raise awareness about the importance of timely cataract surgery to avoid blindness.

6. World Post Day – 9 October

The day is celebrated to show how postal services affect our daily lives.

Content marketing ideas: 

• Listicle idea: The most expensive stamps in history
• Infographic idea: A timeline of the Indian postal system
• Video idea: What does the postal system mean to people around the world?
• Podcast idea: Here’s why you should send a letter to your best friend instead of an SMS

7. World Mental Health Day – 10 October

This day raises awareness of several mental health issues and aims to destigmatize the myths around them. This year, the focus is on suicide prevention.

Content marketing ideas: 

• Listicle idea: How to respond if someone shares their mental health journey with you
• Infographic idea: X Mental health helplines you should be aware of
• Video idea: How can having a mental illness affect your memory?
• Podcast idea: How can you take care of your mental health during quarantine?

Brand campaign that worked:  

This ad talks about how you should talk about mental health with your friend if you feel something is amiss – even if that conversation may seem awkward.

8. World Migratory Bird Day – 10 October

This day is celebrated to highlight to need for the conservation of migratory birds and their habitats.

Content marketing ideas: 

• Listicle idea: X Birds that are at risk due to rising global warming levels
• Infographic idea: Which are the migratory birds in India and their seasons?
• Video idea: Sanctuaries in India for every bird lover
• Podcast idea: X Tips to observe birds without scaring them

9. International Day of the Girl Child – 11 October

This day is observed by the UN to highlight and address the needs and challenges faced by girls. It aims to promote girls’ empowerment and the fulfillment of their human rights.

Content marketing ideas: 

• Listicle idea: Here’s what your girl child should know about being independent
• Infographic idea: How has the gender ratio changed in the last century?
• Video idea: X Female role models for every girl to look up to
• Podcast idea: What you can teach your daughter about being a feminist

Brand campaign that worked:  

This ad by nestle shows how important it is to support girls in encouraging them to follow one of their most basic rights: to be educated and lead a better life.

10. International Day for Disaster Risk Reduction – 13 October

This day celebrates how people and communities around the world are reducing the impact of disasters by building a more responsive global community.

Content marketing ideas: 

• Listicle idea: X Items you should have in your house in case of any disaster
• Infographic idea: Do you know where your trash ends up?
• Video idea: How can the homes of tomorrow be made disaster-proof?
• Podcast idea: How to reduce risk in workplaces post-COVID

11. International Day of Rural Women – 15 October

This day celebrates the vital roles that women and girls play in ensuring the sustainability of rural households and communities.

Content marketing ideas: 

• Listicle idea: X Loan schemes that rural women can borrow from
• Infographic idea: How have rural women’s health improved over the years?
• Video idea: Here’s how self-help groups empower rural women
• Podcast idea: How can smart villages help rural women achieve their economic dreams?

Brand campaign that worked:  

This video by ITC talks about the spirit of enterprise among the rural women in India and how they have been part of such instances of women taking charge of their lives.

12. World Food Day – 16 October

The day honors the founding of the UN’s Food and Agriculture Organization (FAO) in 1945.

Content marketing ideas: 

• Listicle idea: X Cheat foods that are actually healthy
• Infographic idea: Here’s how you can create a weekly meal plan
• Video idea: Here’s how hotels and restaurants can stop world hunger
• Podcast idea: Why should you try intermittent fasting?

13. International Day for the Eradication of Poverty – 17 October

This was instituted by the United Nations to promote awareness and the need to eradicate poverty and destitution worldwide, particularly in developing countries.

Content marketing ideas: 

• Listicle idea: X Ways to budget based on your income
• Infographic idea: Are you really as poor as you think you are?
• Video idea: X Famous people who can inspire us with a rags-to-riches story
• Podcast idea: How can you make sure that what you’re giving is actually reaching the right people?

14. World Statistics Day – 20 October

Content marketing ideas: 

• Listicle idea: X Indians who have made a difference to the field of statistics
• Infographic idea: Where are we on the COVID graph right now?
• Video idea: How does probability help you in your everyday life?
• Podcast idea: How the census helps the government formulate policies

15. United Nations Day – 24 October

UN day marks the anniversary of the UN Charter and its establishment in 1945.

Content marketing ideas: 

• Listicle idea: What is the role of the UN Security Council?
• Infographic idea: X Facts about how the UN maintains peace around the world
• Video idea: How did Shashi Tharoor’s stint at the UN prepare him for his role as an MP?
• Podcast idea: Does India deserve a more prominent seat at the UN?

16. World Development Information Day – 24 October

This day was established by the UN General Assembly to draw the world’s attention to problems caused by development and the need to strengthen international cooperation to solve them.

Content marketing ideas: 

• Listicle idea: X Young people at the forefront in the battle against climate change
• Infographic idea: Where does the UN concentrate its efforts the most?
• Video idea: Why is international cooperation so hard to achieve?
• Podcast idea: How will our idea of globalization change after the pandemic?

17. World Day for Audiovisual Heritage – 27 October

On this day, UNESCO raises awareness of the need to preserve and safeguard important audiovisual material such as films, TV programs, and radio for future generations. It promotes the conservation of heritage and ensures accessibility to the public now, and for future generations.

Content marketing ideas: 

• Listicle idea: X Classical movies that are a must-watch
• Infographic idea: The highest rated movies on IMDb right now
• Video idea: What was India’s first movie and how was it made?
• Podcast idea: How can radio evolve to keep up with the times?

18. World Cities Day – 31 October

This day is celebrated to promote the international community’s interest in global urbanization, addressing its challenges and contributing to sustainable urban development around the world.

Content marketing ideas: 

• Listicle idea: X Ways to make your house cooler naturally
• Infographic idea: What are the most expensive cities to live in?
• Video idea: The world’s top ‘science cities’ and how they earned that name
• Podcast idea: Is it better to have airports outside the city?

Other Content Marketing Opportunities:

19. Breast Cancer Awareness Month – 1-31 October

This month is dedicated to increase awareness about breast cancer and encourage people to go for early detection and treatment.

Content marketing ideas: 

• Listicle idea: What other diseases should one look out for if they have breast cancer?
• Infographic idea: After what age are you at highest risk of getting breast cancer?
• Video idea: How does chemotherapy affect your body?
• Podcast idea: How should you care for yourself after a mastectomy?

Brand campaign that worked:  

This ad by Lux shows a newly developed product – a soap with a visible lump on it – as a way to remind women daily to check for lumps in their breasts.

20. International Walk to School Month – 1-31 October

In October every year, millions of children from various countries around the world participate in ‘Safe Kids Walk’. This event aims to raise community and global awareness about walking safety and promote healthy behavior.

Content marketing ideas: 

• Listicle idea: Warm-up exercises to do before you walk for long distances
• Infographic idea: How can regular walking improve children’s health?
• Video idea: The most nutritious breakfasts for your children if they’re walking to school
• Podcast idea: How safe is it for children to walk on roads?

21. Fun days

International Coffee Day – 1 October

World Smile Day – 2 October

World Card Making Day – 3 October

World Animal Day – 4 October

World Space Week – 4-10 October

Mad Hatter Day – 6 October

Curious Events Day – 9 October

Fire Prevention Day – 9 October

World Egg Day – 9 October

International Skeptics Day – 13 October

Global Handwashing Day – 15 October

Boss’ Day – 16 October

Dictionary Day – 16 October

No Beard Day – 18 October

Mother-in-Law Day – 25 October

World Opera Day – 25 October

World Pasta Day – 25 October

Halloween – 31 October

World Thrift Day – 31 October

Content marketing ideas: 

• Listicle idea: X Witty costume ideas for Halloween
• Infographic idea: What’s the right way to wash your hands?
• Video idea: Easy-to-make pasta dishes you should try out
• Podcast idea: How can you get the best deals at thrift stores?

22. Festivals

Navaratri – 17-25 October

Dussehra – 25 October

Content marketing ideas: 

• Listicle idea: Easy sweets you can make at home this Navaratri
• Infographic idea: What is the significance of each day of Navaratri?
• Video idea: How is Durga Puja celebrated in Calcutta?
• Podcast idea: How to encourage your children to foster the spirit of giving this festival season

23. Birthdays

Zach Galifianakis – 1 October

Noah Schnapp – 3 October

Gwen Stefani – 3 October

Soha Ali Khan – 4 October

Dakota Johnson – 4 October

Kate Winslet – 5 October

Jesse Eisenberg – 5 October

Vladimir Putin – 7 October

Bruno Mars – 8 October

John Lennon – 9 October

R.K. Narayan – 10 October

Marie Kondo – 10 October

Amitabh Bachchan – 11 October

Nivin Pauly – 11 October

Luke Perry – 11 October

Hugh Jackman – 12 October

Gautam Gambhir – 14 October

Mira Nair – 15 October

APJ Abdul Kalam – 15 October

Hema Malini – 16 October

Prithviraj Sukumaran – 16 October

Eminem – 17 October

Freida Pinto – 18 October

Zac Efron – 18 October

Om Puri – 18 October

Jyothika – 18 October

Sunny Deol – 19 October

Virender Sehwag – 20 October

Kamala Harris – 20 October

Viggo Mortensen – 20 October

Kim Kardashian – 21 October

Parineeti Chopra – 22 October

Ryan Reynolds – 23 October

Emilia Clarke – 23 October

Prabhas – 23 October

PewDiePie – 24 October

Katy Perry – 25 October

Aditi Rao Hydari – 28 October

Indra Nooyi – 28 October

Julia Roberts – 28 October

Bill Gates – 28 October

Homi J Bhabha – 30 October

Ivanka Trump – 30 October

Emiliano Sala – 31 October

Content marketing opportunities: 

• Listicle idea: The highest-rated pop albums of the 2010s
• Infographic idea: A look at how The Beatles rose to fame
• Video idea: How ‘Missile Man’ APJ Abdul Kalam fueled India’s journey to space
• Podcast idea: Is the KonMari method really effective?

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