Scatter Editorial Desk

Aug 2020

Podcasts: The future of content marketing

Podcasts - Future of Content Marketing
In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....
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Aug 2020

Image vs illustration: When to choose one over the other

Image vs Illustration
There is no doubt that a visual element adds volumes to a piece of work – whether it’s an ad, marketing collateral, an article, or a research paper. But using the wrong visual format can take away the impact of the content. So, the question is: what visual format should you use, and when? Let’s compare.....
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Jul 2020

What bad copywriting looks like

Copy Mistakes made by brands in India that can jeopardize their content marketing
Bad copywriting is to a brand what typing ‘lyk dis’ is to a person’s social credibility. Back in 2010, when social media was a new thing, ‘chat language’ may have seemed cool. But now, in 2020, if you were to receive such a text, you’d instinctively cringe, and probably ignore the person. Similarly, the way.....
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