April  2021 brings with it some lightheartedness, both with the beginning of spring and April Fools’ Day. But that doesn’t mean that you can’t have deep, meaningful conversations with your audience. Whether it’s the joyful World Creativity and Innovation Day or the thought-provoking International Mother Earth Day, find ways to thoughtfully engage with them.

What’s happening in April 2021?

New Wage Code Bill to be implemented from 1 April 2021

Content marketing ideas:   

• Listicle idea: The different components of the Wage Code Bill
• Infographic idea: What does your salary breakup look like?
• Video idea: How will the change in work timings affect everyone?
• Podcast idea: How much should you ideally contribute to your PF?

Dual Airbags mandatory for cars manufactured from 1 April 2021

Content marketing ideas:   

• Listicle idea: How can you check if your airbag is working?
• Infographic idea: Types of airbags and how they protect you
• Video idea: How do airbags work in case of a car crash?
• Podcast idea: How can you check if your car complies with all the laws?

COVID-19 vaccine available to everyone above 45 years

Content marketing ideas:   

• Listicle idea: Who should avoid taking the vaccine?
• Infographic idea: Which countries are the most vaccinated as of April 2021?
• Video idea: How do the different types of COVID vaccines work on your body?
• Podcast idea: How is India in a position to supply the vaccine to other countries?

New rules for TDS and EPF to come into effect

Content marketing ideas:   

• Listicle idea: The advantages of filing tax returns early
• Infographic idea: X Apps that can help you with ITR filing
• Video idea: What’s the history behind EPF?
• Podcast idea: How can your diversify your investments in tax-free instruments?

Fixed days – April 2021: 

World Autism Awareness Day – 2 April

This day is celebrated to raise global awareness for people who are on the autism spectrum.

Content marketing ideas:   

• Listicle idea: X Tips for living with someone with autism
• Infographic idea: Did you know these famous people have/had autism?
• Video idea: Common autism behaviors you should be aware of
• Podcast idea: Navigating treatments while living with autism

Brand campaign that worked: 

This ad by The Suntrust Foundation shows us the story of a girl with autism who explores an imaginary world with her stuffed toy pig and how she is finally able to make a connection with her mother in the real world.

https://www.youtube.com/watch?v=sDs4cOX1OfU

International Day for Mine Awareness and Assistance in Mine Action – 4 April

This day is observed to foster the establishment of mine-action capacities in countries where mines and other explosive remnants of war constitute a threat to the civilian population.

Content marketing ideas:   

• Listicle idea: What do mines do to the natural ecosystem?
• Infographic idea: NGOs that work with people who live in mine-ridden areas
• Video idea: X Ways to identify an active landmine

• Podcast idea: How do wars affect communities around the world?

International Day of Conscience – 5 April

This day encourages us to create peaceful and friendly relations based on respect for human rights and fundamental freedoms for all.

Content marketing ideas:   

• Listicle idea: How to go about sharpening your conscience
• Infographic idea: X Questions to put your consciousness to test
• Video idea: How is the religious view of conscience different from its philosophical understanding?
• Podcast idea: Helping young minds build a conscience

National Maritime Day – 5 April

This day is commemorated to recognize the maritime industry.

Content marketing ideas:   

• Listicle idea: X Naval bases you can visit in India
• Infographic idea: Best maritime films you should watch to get a taste of adventure
• Video idea: A day in the life of a naval officer
• Podcast idea: Can you overcome your fear of the ocean?

International Day of Sport for Development and Peace – 6 April

This day commemorates the power of sport to drive social change, community development, and to foster peace and understanding.

Content marketing ideas:   

• Listicle idea: How can women counter the stigma associated with playing sports?
• Infographic idea: X Best sports clubs across the world
• Video idea: X Sporting moments that have bridged divisions between countries
• Podcast idea: How can sports foster diplomacy on a global scale?

World Health Day – 7 April

This day seeks to bring to light different issues and concerns related to healthcare.

Content marketing ideas:   

• Listicle idea: X Health insurance terms you should be aware of
• Infographic idea: Gym vs. Nutrition: Which is more important?
• Video idea: Here’s what it feels like talking to a therapist for the first time
• Podcast idea: How has COVID-19 shaped the future of healthcare?

Brand campaign that worked: 

This video by ICICI Lombard challenged everyone to #DoTheDifficult by exercising and taking care of their health not only for themselves, but also for the sake of their loved ones.

https://www.youtube.com/watch?v=ODzt_LhvUEA

National Safe Motherhood Day – 11 April

This day is observed to raise awareness about proper healthcare for women, and about maternity facilities for pregnant and lactating women.

Content marketing ideas:   

• Listicle idea: Busting myths about what a pregnant woman can and cannot do
• Infographic idea: These countries offer the best maternity and paternity leave
• Video idea: Is the biological clock even real?
• Podcast idea: Addressing the stigma against women who choose to adopt

International Day of Human Space Flight – 12 April

This day is celebrated to commemorate the first human space flight by Yuri Gagarin.

Content marketing ideas:   

• Listicle idea: X Ways to make your child interested in the wonders of space
• Infographic idea: X Female astronauts who continue to inspire young women
• Video idea: This is how food for space is prepared
• Podcast idea: Space travel conspiracies that will keep you up all night

World Hemophilia Day – 17 April

This day is commemorated to increase awareness of hemophilia, von Willebrand disease, and other inherited blood disorders.

Content marketing ideas:   

• Listicle idea: X Hemophilia myths and facts you might not be aware of
• Infographic idea: Rare blood disorders you should know about
• Video idea: How do blood disorders affect men and women differently?
• Podcast idea: Here’s how social media can help people with rare illnesses

World Heritage Day – 18 April              

This day is celebrated to raise public awareness about the diversity of our cultural heritages and the efforts required to protect them.

Content marketing ideas:   

• Listicle idea: X Little-known heritage sites in India that will take you by surprise
• Infographic idea: X Documentaries that will give you a taste of different cultures
• Video idea: Can smart cities be culturally rich?
• Podcast idea: Can we look at heritage as a secular entity?

Brand campaign that worked: 

This video by Ancestry brings together a group of people from different countries and gets them to talk about their nationality and heritage, after which they take a DNA test. What they find in the results surprises them and rewrites what they understand about what ‘heritage’ really is.

https://www.youtube.com/watch?v=Fw7FhU-G1_Q

World Creativity and Innovation Day – 21 April

This day is celebrated to raise awareness about the importance of creativity and innovation in problem-solving with respect to advancing the UN’s sustainable development goals.

Content marketing ideas:   

• Listicle idea: X Ways to spark your child’s creative instinct at a young age
• Infographic idea: Read these books to spark your creative quotient
• Video idea: How can you let your brain be creative every day?
• Podcast idea: How do companies think of innovations to usher in the future?

International Girls in ICT Day – 22 April

This day is celebrated to encourage girls and young women to pursue a career in the growing fields of information and communication technology.

Content marketing ideas:   

• Listicle idea: X Technical fields with the highest gender disparity
• Infographic idea: The best countries in which to study ICT
• Video idea: X Ways ICT is present in our lives right now

• Podcast idea: What’s the future of the ICT field?

International Mother Earth Day – 22 April

This day is celebrated to promote a view of the Earth as the entity that sustains all living things found in nature.

Content marketing ideas:   

• Listicle idea: Is switching to an electric vehicle enough to be eco-friendly?
• Infographic idea: X Ways to consume less power around the house
• Video idea: X Lessons we can learn from movies on climate change
• Podcast idea: Kitchen garden: fad or fab?

Brand campaign that worked: 

This video by Timberland talks about how caring for the Earth is not enough; it’s important to go out, volunteer, and make a real commitment to taking care of the Earth, because it is us who will miss nature the most.

https://www.youtube.com/watch?v=3KYQQNZavk0

World Book and Copyright Day – 23 April

This day is celebrated to promote reading, publishing, and copyrights.

Content marketing ideas:   

• Listicle idea: Follow these steps to become an avid reader at any age
• Infographic idea: Watch out for these upcoming book-to-movie adaptations
• Video idea: Are you an aspiring writer? Here’s how to get your book published
• Podcast idea: Paper book vs. Kindle: Is one better than the other?

English Language Day – 23 April

This day celebrates multilingualism and promotes equal use of all the six languages of the UN.

Content marketing ideas:   

• Listicle idea: Ways to pick up languages easily
• Infographic idea: Did you know these facts about William Shakespeare’s life and works?
• Video idea: A look at the various languages English has borrowed from
• Podcast idea: Do accents really matter as long as you know the language?

International Day of Multilateralism and Diplomacy for Peace – 24 April

This day is celebrated to acknowledge the use of multilateral decision-making and diplomacy in achieving a peaceful resolution to conflicts between nations.

Content marketing ideas:   

• Listicle idea: X Ways to mediate for peace in your daily life
• Infographic idea: X Books that will teach you about peacemaking
• Video idea: What do UN diplomats actually do?

• Podcast idea: Effective ways to reduce tensions and foster peace

World Malaria Day – 25 April

This day is observed to commemorate global efforts to combat malaria.

Content marketing ideas:   

• Listicle idea: Which country has the most cases of malaria?
• Infographic idea: How can you safeguard yourself against mosquitoes at home?
• Video idea: How does deforestation affect the spread of malaria?

• Podcast idea: How does the COVID-19 vaccine development affect the malaria vaccine?

Brand campaign that worked: 

This short film features David Beckham traveling to the future to announce that the world is finally malaria-free. He then travels back to the present to emphasize that malaria must die so that millions can live.

https://www.youtube.com/watch?v=0l4eTfpIsKw

International Delegate’s Day – 25 April  

This day is celebrated to raise awareness of the role of representatives and delegates of the member states to the UN.

Content marketing ideas:   

• Listicle idea: Important conferences in UN history that shaped our world
• Infographic idea: X Interesting facts about the UN Charter
• Video idea: Do you know the importance of International Delegate’s Day?
• Podcast idea: How can we imbibe the UN’s values in everyday life?

International Chernobyl Disaster Remembrance Day – 26 April

This day is in remembrance of the Chernobyl nuclear disaster that occurred in 1986.

Content marketing ideas:   

• Listicle idea: The biggest nuclear disasters of the 20^th century
• Infographic idea: What illnesses does exposure to radiation cause?
• Video idea: How do nuclear reactors prevent radiation leakage?

• Podcast idea: How can we move from nuclear to clean energy?

World Intellectual Property Day – 26 April

This day brings to light the role that intellectual property rights play in encouraging innovation and creativity.

Content marketing ideas:   

• Listicle idea: What are the challenges of the IP laws?
• Infographic idea: X Inventions that were not copyrighted
• Video idea: How have IP laws changed over the decades?

• Podcast idea: Is it worth copyrighting your creation?

World Day for Safety and Health at Work – 28 April

This day is celebrated to promote safe, healthy, and decent work.

Content marketing ideas:   

• Listicle idea: How can offices become more disabled-friendly?
• Infographic idea: X Neck exercises that can help if you sit in front of a computer all day
• Video idea: How have working hours evolved over the decades?

• Podcast idea: How to set up a trade union at your place of work?

More content marketing opportunities:

Stress Awareness Month – 1-30 April 2021

April is the time to increase public awareness about the causes of (and cures for) the modern epidemic called ‘stress’.

Content marketing ideas:   

• Listicle idea: How do hobbies reduce your stress levels?
• Infographic idea: X Foods that can reduce your stress
• Video idea: X Exercises to gain relief from stress

• Podcast idea: Has working from home increased stress?

Brand campaign that worked: 

This ad by Mirinda shows children talking to their parents about the pressure and stress they face on a daily basis, trying to balance their studies with their life.

https://www.youtube.com/watch?v=z7NikXE0T8M

IBS Awareness Month – 1-30 April 2021

This month brings to light the difficulties of people who suffer from irritable bowel syndrome.

Content marketing ideas:   

• Listicle idea: X Food groups to avoid from if you suffer from IBS
• Infographic idea: How does IBS affect your body?
• Video idea: How does COVID-19 affect people with IBS?

• Podcast idea: How to manage the symptoms of IBS

World Homeopathy Awareness Week – 10-16 April 2021

This week is a celebration of homeopaths and those who have been healed with homeopathy.

Content marketing ideas:   

• Listicle idea: What are the arguments against homeopathy?
• Infographic idea: Studying the composition of homeopathic pills
• Video idea: How do homeopathic pills work on the body?

• Podcast idea: How can you stay open to alternative forms of treatment?

World Immunization Week – 24-30 April 2021

This day aims to promote the use of vaccines to reduce the chance of disease among all.

Content marketing ideas:   

• Listicle idea: X Deadly diseases that have been eliminated due to vaccines
• Infographic idea: What are the different types of vaccines?
• Video idea: What’s the idea behind the vaccine passport?

• Podcast idea: How do antivaxxers justify their stance?

Brand campaign that worked: 

This video features former presidents of the US talking about the importance of taking the COVID-19 vaccine so that we can all go back to life the way it was.

https://www.youtube.com/watch?v=eCza6UGmRTk

Festivals- April 2021

Good Friday – 2 April

Easter – 4 April

Ugadi – 13 April

Vishu/Tamil Puthandu – 14 April

Bihu – 14-20 April

Rama Navami – 21 April

Hanuman Jayanti – 27 April

Content marketing ideas:   

• Listicle idea: X Interesting characters from the Ramayana
• Infographic idea: Delicious Ugadi sweets you can make at home
• Video idea: A demonstration of the Bihu dance
• Podcast idea: How did the Easter egg hunt start?

Fun Days – April 2021 :

April Fool’s Day – 1 April

International Children’s Book Day – 2 April

International Pillow Fight Day – 4 April

International Moment of Laughter Day – 14 April

International Haiku Poetry Day – 17 April

International Noise Awareness Day – 28 April

International Dance Day – 29 April

International Jazz Day – 30 April

Content marketing ideas:   

• Listicle idea: Tips to master the art of writing poetry
• Infographic idea: X Children’s books that will make you nostalgic
• Video idea: X Movies that will make you laugh out loud
• Podcast idea: Does being the empathetic mean one can’t play pranks?

Birthdays- April 2021:

Virendra Singh – 1 April

Michael Fassbender – 2 April

Remo D’Souza – 2 April

Ajay Devgan – 2 April

Prabhu Deva – 3 April

Robert Downey Jr. – 4 April

Pharrell Williams – 5 April

Jackie Chan – 7 April

Ravi Shankar (Birth Anniversary) – 7 April

Swara Bhaskar – 9 April

Kristen Stewart – 9 April

Kasturba Gandhi (Birth Anniversary) – 11 April

Jyotirao Phule (Birth Anniversary) – 11 April

David Letterman – 12 April

Kailasavadivoo Sivan – 14 April

Aamir Khan – 14 April

Emma Watson – 15 April

Leonardo Da Vinci (Birth Anniversary) – 15 April

Charlie Chaplin (Birth Anniversary) – 16 April

Kourtney Kardashian – 18 April

Shahid Kapoor – 18 April

KL Rahul – 18 April

Kate Hudson – 19 April

Maria Sharapova – 19 April

Mukesh Ambani – 19 April

Queen Elizabeth II – 21 April

Chetan Bhagat – 22 April

John Oliver – 23 April

Dev Patel – 23 April

John Cena – 23 April

William Shakespeare (Birth Anniversary) – 23 April

Kangana Ranaut – 23 April

Sachin Tendulkar – 24 April

Varun Dhawan – 24 April

Al Pacino – 25 April

Arijit Singh – 25 April

Channing Tatum – 26 April

Penelope Cruz – 28 April

Uma Thurman – 29 April

Raja Ravi Varma (Birth Anniversary) – 29 April

Ashish Nehra – 29 April

Rohit Sharma – 30 April

Content marketing ideas:   

• Listicle idea: The most impactful Aamir Khan roles
• Infographic idea: X Celebrities who use social media actively
• Video idea: Why does Queen Elizabeth II have two birthdays?
• Podcast idea: What can celebrities teach us about juggling different careers?

Relevant Links

https://scatter.co.in/how-martech-can-aid-team-collaboration

https://scatter.co.in/marketing-transforming-customer-experiences