Scatter Calendar March 2021
March marks the gateway to the start of summer – a summer that many hope will be better than the last. So, as temperatures start to rise across the country, make sure to cash in on the month’s hot topics – from World Theater Day to World Wildlife Day – and initiate meaningful conversations with your audience.
What’s new in March 2021?
1 year of lockdown
Content marketing ideas:
- Listicle idea: X courses you must take if you’re job hunting during the lockdown
- Infographic idea: X ways we’ve changed our daily habits post-lockdown
- Video idea: Here’s what the Indian healthcare system can learn from countries that have successfully managed COVID
- Podcast idea: What should you check off your list before going to work in an office again?
EPFO to declare PF interest rate for 2020-21 on March 4
Content marketing ideas:
- Listicle idea: How much should you contribute to your PF?
- Infographic idea: A look at the changing Provident Fund rates over the years
- Video idea: How do governments across the world prepare their citizens for retirement?
- Podcast idea: What are the best instruments to plan your retirement?
The validity of expired driver’s license and vehicle documents extended to 31 March 2021
Content marketing ideas:
- Listicle idea: Steps to renew your driver’s license
- Infographic idea: What are the documents you need to carry while driving?
- Video idea: What should you know to pass your driving test?
- Podcast idea: How do driving laws differ around the world?
Fixed days:
Zero Discrimination Day – 1 March
This day is celebrated annually to promote gender equality in all walks of life by the member countries of the UN.
Content marketing ideas:
- Listicle idea: How can you support your non-binary kid?
- Infographic idea: Countries that are successfully bridging the wage gap
- Video idea: Here’s what COVID-19 has taught us about championing gender equality
- Podcast idea: Is entrepreneurship the only way to empower housewives?
World Wildlife Day – 3 March
This day champions the theme ‘sustaining all life on earth’ and aims to raise awareness of the biodiversity surrounding us.
Content marketing ideas:
- Listicle idea: X Ways to get young people involved in wildlife conservation
- Infographic idea: The most moving portrayals of wildlife in books and movies
- Video idea: How wildlife conservation reduce the chances of disease transmission to humans
- Podcast idea: A day in the life of a wildlife conservationist
Brand campaign that worked:
This video by Sony Alpha shows the majesty of wildlife taken through the camera’s lens and shows what it takes to capture the perfect shot.
https://www.youtube.com/watch?v=tpi0VCtmhzU
World Hearing Day – 3 March
This day is observed by the UN to spread awareness about the prevention of hearing loss and to promote hearing care around the world.
Content marketing ideas:
- Listicle idea: How can you take care of your hearing aid?
- Infographic idea: Are you cleaning your ears the right way?
- Video idea: A beginner’s guide to sign language
- Podcast idea: How should you raise a hard-of-hearing child?
National Security Day – 4 March
This day is observed to appreciate and praise the work of the security forces of our country.
Content marketing ideas:
- Listicle idea: Inspiring tales from the world’s most daunting battles
- Infographic idea: Countries with the highest military expenditure
- Video idea: What are the different divisions of the Indian Army?
- Podcast idea: Technology – the invisible threat and guardian of security
International Women’s Day – 8 March
This day is the focal point for the movement for women’s rights and equality globally.
Content marketing ideas:
- Listicle idea: Here’s how you can celebrate International Women’s Day at your workplace
- Infographic idea: How long will it take for the gender pay gap to close?
- Video idea: How far have we come since the Me Too movement?
- Podcast idea: It’s time we stopped pitting women against women
Brand campaign that worked:
This ad by Viviana Mall shows that it’s the responsibility of each of us to speak up and ensure that women are safe and not subjected to harassment.
https://www.youtube.com/watch?v=2DH6oSHplbc
International Day for the Elimination of Racial Discrimination – 21 March
This day aims to mitigate racism around the world to reduce discrimination in all forms.
Content marketing ideas:
- Listicle idea: How did Black Lives Matter become a global movement?
- Infographic idea: X Must-watch movies to educate yourself about racism
- Video idea: Combating racism in a world of hashtag activism
- Podcast idea: How to address the shades of racism in a brown household
Brand campaign that worked:
This ad by P&G shows how African-American people are discriminated against in America solely based on the color of their skin – even if they hold offices of power.
https://www.youtube.com/watch?v=aJav36Nbn58
World Down Syndrome Day – 21 March
This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it.
Content marketing ideas:
- Listicle idea: Lessons on raising a child with Down syndrome
- Infographic idea: The best countries for neurodivergent people to live in
- Video idea: Sorry not sorry: What people with Down syndrome want you to know
- Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome
Brand campaign that worked:
This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do.
https://www.youtube.com/watch?v=Ju-q4OnBtNU
International Day of Forests – 21 March
This day is celebrated to raise awareness about different kinds of forests and their conservation.
Content marketing ideas:
- Listicle idea: X Movements that are geared towards protecting forests
- Infographic idea: How many trees do we need to plant every year to reclaim depleting forest cover?
- Video idea: A look at the most diverse forest ecosystems
- Podcast idea: Is afforestation enough to avert climate change?
Brand campaign that worked:
This ad by Unilever shows us the fictional story of a tree that makes its way from the forest to the city because it realizes that it’s safer there.
https://www.youtube.com/watch?v=K0Qa9DgVvVM
World Water Day – 22 March
This day aims to promote judicious use of water and to create awareness about its importance.
Content marketing ideas:
- Listicle idea: Innovative ideas to conserve water in your daily life
- Infographic idea: X Easy ways to reuse waste water from your RO system
- Video idea: How certain industries are extending the life cycle of water
- Podcast idea: Can affordable desalination eradicate water shortage?
Brand campaign that worked:
This ad by M-seal shoes how the actions of a small boy to fix a leaking tap makes an impact on others and makes them rethink their own water consumption.
https://www.youtube.com/watch?v=yQDrYkZ54Z4
World Meteorological Day – 23 March
This day marks the anniversary of the establishment of World Meteorological Day and its contribution towards ensuring the safety and well-being of society.
Content marketing ideas:
- Listicle idea: All you need to know about making a career as a meteorologist
- Infographic idea: X Things that should be a part of a disaster management kit
- Video idea: Do you know how weather forecasts are made?
- Podcast idea: Encouraging and supporting the youth climate movement
World Tuberculosis Day – 24 March
This day aims to raise awareness about the global epidemic of tuberculosis (TB), and its prevention, treatment, and after-effects.
Content marketing ideas:
- Listicle idea: Dos and don’ts while recovering from TB
- Infographic idea: Are you at risk of contracting TB?
- Video idea: What are the different stages of TB?
- Podcast idea: How do you differentiate between TB and COVID-19?
Brand campaign that worked:
This PSA ad featuring Amitabh Bachchan tells us that it’s important to take even a simple cough seriously if it has been going on for a while, because it could be one of the signs of the deadly TB.
https://www.youtube.com/watch?v=znyXf_4hQC0
International Day for the Right to the Truth concerning Gross Human Rights Violations and for the Dignity of Victims – 24 March
Content marketing ideas:
- Listicle idea: X Everyday items of torture you had no idea about
- Infographic idea: Which countries have the most prisoners of war?
- Video idea: X Torture practices that still haven’t been outlawed
- Podcast idea: How can we balance justice with mercy?
International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade – 25 March
This day aims to increase awareness about the victims of brutal slavery and the dangers of prejudice and racism in today’s society.
Content marketing ideas:
- Listicle idea: Modern ways to honor those who fought against slavery
- Infographic idea: X Famous descendants of slaves
- Video idea: What constitutes modern slavery?
- Podcast idea: Tracing the descendants of Indian slaves across the world
International Day of Solidarity with Detained and Missing Staff Members – 25 March
This day applauds the work of UN staff and peacekeepers, and commemorates those who lost their lives while working towards global peace.
Content marketing ideas:
- Listicle idea: Courses you can take if you wish to work at the UN
- Infographic idea: What are the most dangerous zones for UN members to work in?
- Video idea: What are the different branches of the UN?
- Podcast idea: Steps to take for your safety when you are in a dangerous zone
Earth Hour – 27 March
Content marketing ideas:
- Listicle idea: X Resolutions to take with your family this Earth Hour
- Infographic idea: Here’s how the world has changed since the 1980s
- Video idea: A look at earth from space during Earth Hour
- Podcast idea: How does turning lights off for an hour help the planet?
Brand campaign that worked:
This official video by Earth Hour takes us around the world with people who explain why it is so impactful.
https://www.youtube.com/watch?v=eOGWsOEE710
Fun days:
Pi Day – 14 March
World Sleep Day – 19 March
World Sparrow Day – 20 March
World Storytelling Day – 20 March
International Day of Happiness – 20 March
World Poetry Day – 21 March
World Theater Day – 21 March
Content marketing ideas:
- Listicle idea: X Works of powerful 20th century poetry
- Infographic idea: How should you choose a bed for the best sleep?
- Video idea: X Movies that will instantly put a smile on your face
- Podcast idea: What is the best storytelling method?
Festivals:
International Yoga Festival – 1 March to 7 March
Shivaratri – 11 March
International Day of Nowruz – 21 March
Holi – 28 March
Gangaur – 29 March to 15 April
Content marketing ideas:
- Listicle idea: X Food ideas for Shivaratri
- Infographic idea: X Yoga poses for beginners
- Video idea: X ways to create eco-friendly rangoli at home
- Podcast idea: Why and how is Nowruz celebrated?
Birthdays:
Justin Bieber – 1 March
Mary Kom – 1 March
Shahid Afridi – 1 March
Dr Seuss – 2 March
Jon Bon Jovi – 2 March
Chris Martin – 2 March
Daniel Craig – 2 March
Tiger Shroff – 2 March
Camila Cabello – 3 March
Alexander Graham Bell – 3 March
Shankar Mahadevan – 3 March
Anupam Kher – 7 March
Zakir Hussain – 9 March
Carrie Underwood – 10 March
Chuck Norris – 10 March
Olivia Wilde – 10 March
Shreya Ghoshal – 12 March
Atif Aslam – 12 March
Albert Einstein – 14 March
Aamir Khan – 14 March
Will.i.am – 15 March
Eva Longoria – 15 March
Alia Bhatt – 14 March
Yo Yo Honey Singh – 15 March
Abhay Deol – 15 March
Alexander McQueen – 17 March
Kalpana Chawla – 17 March
Saina Nehwal – 17 March
Adam Levine – 18 March
Shashi Kapoor – 18 March
Ronaldinho – 21 March
Rani Mukherji – 21 March
Shobana – 21 March
Reese Witherspoon – 22 March
Kangana Ranaut – 23 March
Tommy Hilfiger – 24 March
Elton John – 25 March
Keira Knightley – 26 March
Mariah Carey – 27 March
Quentin Tarantino – 27 March
Lady Gaga – 28 March
Celine Dion – 30 March
Vincent van Gogh – 30 March
Johann Sebastian Bach – 31 March
Content marketing ideas:
- Listicle idea: X Fashion trends started by Alexander McQueen
- Infographic idea: X Sports records broken by Ronaldinho
- Video idea: X Performances by Alia Bhatt that are a must-watch
- Podcast idea: How has Sir Elton John increased the visibility of LGBTQ+ people in the media?