Scatter Editorial Desk

Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....

A content creator’s life is a mix of interesting and exhausting; there’s never a day when it isn’t satisfying. While many may have the luxury of hitting the snooze button once or twice, I’ve rarely enjoyed that privilege. Instead, my day starts early (often as soon as my feet hit the ground) by scouting the.....

Contributors: Saurabh Saxena, Sanchea D’Souza, Swapnil Adsul