Scatter Editorial Desk
5 Quality checks that your content needs to pass
2 min read
Updated on 3rd July 2020 “Good content is not storytelling. It’s telling your story well.” – @MarketingProfs Quality and uniqueness are the two key elements that separate your content from the crowd. What is quality content, you ask? “A grammatically correct piece of content that addresses a specific issue or topic and provides a solution.....
How chatbots can power lead generation for B2B players
2 min read
We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....
Content marketing pegs to drive conversations for June 2018
11 min read
The ‘mediator month’ of June tries to balance the scorching heat with the promise of impending rain. It is also a great month for brands to ace their content marketing strategy with diverse talking points. From cashing in on last-minute vacation deals to giving back to the community by leveraging World Blood Donor day, we.....