Scatter Editorial Desk

Jul 2020

5 Quality checks that your content needs to pass

5 Quality Checks that you content needs to pass
Updated on 3rd July 2020 “Good content is not storytelling. It’s telling your story well.” – @MarketingProfs Quality and uniqueness are the two key elements that separate your content from the crowd. What is quality content, you ask? “A grammatically correct piece of content that addresses a specific issue or topic and provides a solution.....
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May 2019

How chatbots can power lead generation for B2B players

Chatbots - Businessman on blurred background using digital chatbot robot application 3D rendering - Scatter
We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....
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Content marketing pegs to drive conversations for June 2018

content marketing pegs - a mug mentioning "Hello June"
The ‘mediator month’ of June tries to balance the scorching heat with the promise of impending rain. It is also a great month for brands to ace their content marketing strategy with diverse talking points. From cashing in on last-minute vacation deals to giving back to the community by leveraging World Blood Donor day, we.....
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