Scatter Editorial Desk

January is like the Monday morning after an epic weekend. It is a time when people gear up for an action-packed year ahead. The onset of the year is the perfect time for marketers to ace their content marketing game and set a benchmark for themselves. It’s going to be an eventful month, and there.....

Did you know that companies with blogs have 55% more visitors on their website? More and more brands are adopting content marketing now, which is a very good news for content creators= from bloggers to freelancer writers. Correction – It’s good news for content creators who are prepared to make the best of this opportunity......

Consumers want information and not the promotion. More than 615 million devices are using Adblock now, with India being the largest user. People want their questions answered rather than lose it in the sales pitch. This is the sweet realisation that’s inspiring more and more CMOs to try content marketing. But an audience so averse.....