Scatter Editorial Desk

Where June was about your audience hopping between two seasons – summer and monsoon – July is about them hopping between two feelings associated with one season. July is about them waking up to the rain rhythmically lashing against their windows and it’s about them getting stuck in traffic on their way to work, July.....

The first half of the month of the brand-new year, January – the time of international mourning for overindulgence from Christmas through New Years – is the month of bloated tummies, unrecognizable mirror reflections, empty wallets, and renewed hope (for a year intended to be an upgrade on the last). The second half of the.....

You and your team have worked hard at creating a brand. From time to money to efforts, you have given all that you have for brand creation. People are loving you and competitors are keenly awaiting your next move. How, then, do you keep this momentum going? How do you increase your customer base? How.....