Scatter Editorial Desk

Jan 2021

Importance of content brainstorming sessions

Importance of content brainstorming
Ask any marketer, and they will agree that a good content strategy often hinges on great ideas (not to mention, perfect execution). However, coming up with creative ideas round the clock can be quite a challenge. Creativity doesn’t appear out of thin air and can strike at odd hours. However, deadlines don’t wait for inspiration,.....
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Jan 2021

Martech you need for a digitally transformed 2021

Martech trends for 2021
2020 has thrown a curveball with COVID-19 and the subsequent shutdown globally. With marketing budgets slashed, events canceled and the entire world grappling with the New Normal, CMOs had to rethink their marketing strategy and priorities to make the most of organic tactics and redefine their value chains to deliver optimum brand experiences.  On the.....
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Jan 2021

Brand consistency in your B2B content marketing

Consistency is crucial for your B2B brand
Brand consistency is the pattern of communication that reflects the core values and identity of your brand. The more consistent your marketing, the higher will be customer recall and trust in your brand. To a large extent, B2C content marketing has perfected the concept of brand consistency. B2B marketeers, however, often falter when it comes to building a consistent.....
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