Aditya Kumar

Yes, go ahead! Put all your eggs in one basket. I encourage you to. In fact, the best content marketing experts around the world encourage you to have all your content in one place, on one platform. Having a central hub for branded content is extremely important, and at this point, more and more brands.....

B2B content marketing isn’t as challenging as you think. It has been proven time and again, by brands such as Microsoft, IBM, GE, Deloitte and others, that B2B content marketing empowers organisations to solve real business problems. Whether it is generating brand awareness, engaging with existing users, making hype around a new product launch or creating a shift.....

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing.....