Scatter Editorial Desk
Apr 2019
Why micro-influencers may be a suitable option for your brand
2 min read
The influencer marketing game has transformed into a billion-dollar industry today and is set to grow even more by the end of 2020. Considering we live in a digital age, the term influencer is not unfamiliar; but micro-influencers is a term still unheard of by many. The question that marketers are asking today is: “Who.....
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Mar 2019
User Generated Content : 6 Smart ways to utilise UGC for your brand
2 min read
User-generated content is a blessing in disguise for digital marketers. User-generated content is original and authentic. And we all know that it isn’t only the users but also the search engines that value fresh, unique content. When we talk about users, around 82% of consumers consider user-generated reviews extremely valuable. When used with the right strategy, UGC content can.....
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Mar 2019
Here’s what you need to know about creating linkable content
2 min read
Living in the age of massively popular viral content, you may feel pressured to create content that is sure to get shared by the masses. While effective at grabbing attention, the life of such shareable content is assuredly short. Therefore, the lifetime value of this content is questionable. The solution? Linkable content, or content that is value and.....