Scatter Editorial Desk

Apr 2019

Why micro-influencers may be a suitable option for your brand

When to choose micro-influencers : An influencer posting a picture on Instagram. Inluencer wearing trendy clothes with a pink cap and pink phone
The influencer marketing game has transformed into a billion-dollar industry today and is set to grow even more by the end of 2020. Considering we live in a digital age, the term influencer is not unfamiliar; but micro-influencers is a term still unheard of by many. The question that marketers are asking today is: “Who.....
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Mar 2019

User Generated Content : 6 Smart ways to utilise UGC for your brand

User Generated Content Concept - Happy Woman show excellent rating with 5 star icon
User-generated content is a blessing in disguise for digital marketers. User-generated content is original and authentic. And we all know that it isn’t only the users but also the search engines that value fresh, unique content. When we talk about users, around 82% of consumers consider user-generated reviews extremely valuable. When used with the right strategy, UGC content can.....
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Mar 2019

Here’s what you need to know about creating linkable content

Linkable Content - Laptop showing well researched content with graphs and statistics
Living in the age of massively popular viral content, you may feel pressured to create content that is sure to get shared by the masses. While effective at grabbing attention, the life of such shareable content is assuredly short. Therefore, the lifetime value of this content is questionable. The solution? Linkable content, or content that is value and.....
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