Scatter Editorial Desk

If it’s been a while since you read a book from cover to cover, it’s time to recharge your intellect. And given the rapidly shifting field, marketers especially need self-educating. Having a get-go attitude in the physical arena helps, but how can you evolve in addition to that? Your reading habits can have a direct impact on.....

Everybody loves things that are personalised. Whether it’s a passport cover with your name on it or relevant product recommendations from Amazon; personalisation makes things easier. As we continue to make users’ journeys as tailored as possible, utilising adaptive content on websites is now more crucial than it ever was. What is adaptive content? Adaptive content is adjusted based on various user-specific factors......

What factors make or break a content marketing campaign? Timely delivery and relevant information. Sure, a significant number of social media followers and the right influencers can positively affect the reception of your campaign. However, nothing ranks higher than saying the right thing at the right time. Here are some effective ways to achieve this: 1......