Scatter Editorial Desk

When we think of February, most of us think of Valentine’s Day. And that’s natural, seeing how much we’ve been conditioned to associate this month with love and such. But for content marketers, there arises a need to look outside of one topical event. February gives brands an opportunity to talk about important issues like.....

Have you been wrestling with the idea of integrating ‘live chat’ with your website? If you have, this piece will hopefully ease some of that tussle. A study by FurstPerson revealed that 77% of customers wouldn’t make a purchase on a website that doesn’t offer live chat support. Therefore, it clearly isn’t just an industry trend anymore; live chat is something customers want......

For any brand with a social media presence, it is challenging to keep its employees on the same page about online etiquette and social media dos and don’ts. Every now and then we see a brand’s reputation get dragged through the mud; sometimes for an agonisingly long spell. It could be because of a small foolish.....