Scatter Editorial Desk

It is conventional wisdom that any marketer worth their salt would regularly channel their efforts through Facebook, Twitter, and Instagram. But LinkedIn? It’s not often thought of as a significant platform for campaign activity. However, unlike other platforms that are in varying stages of an identity crisis, LinkedIn has found its niche – a social.....

Livestreaming videos may have started as a millennial phenomenon, but there is more to it than simply ‘going live’ and showcasing to your audience what you’re up to. Businesses of all genres and tiers have benefitted from the livestream facility/feature. Because nothing says customer-centric as readily as involving your customers in ‘real-time’ at every important.....

As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....