Scatter Editorial Desk

With social media becoming all-pervasive in our lives, it is natural for us to look towards our favourite Instagram and YouTube ‘influencers’ for reviews of new products or experiences. 71% of marketers believe that these social media celebrities are great for their business. That is probably thanks to 70% of teens who trust them over traditional celebrities and brand.....

‘You’ve got mail!’ may not elicit the same response it did before social media took over, but it still holds a critical spot in every brand’s marketing and communication strategy.  From serving the purpose of relationship building to lead generation, here are some emails every brand must send if they wish to forge better relationships.....

Choosing to market your wares on Instagram is a no-brainer. Engagement rates registered on the platform are 15 times greater than on Facebook and 20 times greater than on Twitter. But marketing is only half the battle. You also need to learn from your efforts as you go. And learning from Instagram-based marketing efforts should.....