Scatter Editorial Desk

Gone are the days of the television commercial. While the number of people who watch TV might still be sizeable, there is a rapidly growing set of audience hooked to the digital platform. More people are consuming content – streaming videos and music – on their mobile devices. It is but natural for brands to take.....

The future of digital communication, chatbot is revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....

It is no news that the business world is evolving primarily through virtual association and social media marketing. From political agendas to ethical consumerism, our decisions are influenced and overpowered for the good and the bad, mostly by businesses and commercial corporations. How do they do it just by being on the internet? And how.....