Aarushi Chadha

Do you know how content finds the right consumer? Certainly not when it’s ejected without preparation, and out of the twelve people it bonks on the head only two are receptive to it. No. Instead, it pollinates through the magic of content seeding. Influencer marketing that subtly nestles branded content or products on appropriate platforms.....

Content marketing is a rapidly shifting game. All players are frequently jockeying for the consumer’s attention. But not everyone involved always understands how to select the best team that can deliver for them. One such group is the investors. How can they become aware of optimum areas of focus in content marketing investment landscape? They.....

When investors come forward to buy or invest in content companies, people wonder what attracts them, and what makes them want to invest in content. There are some notable examples: Jeff Bezos buying the Washington Post; Rupert Murdoch investing in Indian regional channels and VCCircle; Mukesh Ambani buying Network18. Of course, interests would vary and.....