Scatter Editorial Desk

From the Don’t Rush challenge, Renaissance Painting, Buss It challenge to Vroom Vroom, different trends take the internet by storm every day. People across the world follow and participate in these trends. Given the captive audiences, these are a goldmine for brands to leverage to their benefit. So how do these viral trends convert into.....

A few days ago, we were all amused by a viral ad featuring Rahul Dravid. Called ‘Indiranagar ka Gunda’, the viral ad for Cred saw an otherwise extremely calm person go into complete road rage. This ad hit a nerve and soon there were memes flooding the internet. Many other brands from Durex to Amul,.....

Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....