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Feb 2021
8 Things you can learn from publishers to boost your content marketing
3 min read
Marketing has evolved in the last few decades. From in-your-face print and digital advertisements, it has become a more subtle art form. Today, content marketing has become an absolute favorite with marketers, and for a good reason. A survey of 1500 companies revealed that 84 percent have a content marketing strategy because they deem it.....
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Nov 2020
Check out these content studios from major publishers
2 min read
A content studio is a multi-social media management platform. It contains all the essential content marketing tools that can help you develop, research, discover, plan, analyze, and publish top-tier content for your audiences. Statistics show that the CTR (click-through rate) for ads on Google Search decreased by 38% in 2020 since Q4 2019, while the.....
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Jun 2020
The art of content seeding for better content marketing engagement
4 min read
In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....