Here’s what it looks like to truly love your job
5 min read
For the last five and a half years that I’ve worked (needlessly?) hard, the one question I’ve always heard – usually, around the time that dinner was being served, is – Ugh, why are you still working? It didn’t just come from my family. Equally baffled were my peers from the industry and a lot.....
What a content marketing team should look like
1 min read
A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor : One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......
How to make the most of content marketing seminars
2 min read
How many content marketing seminars have you attended? And has each one given you the insights and tips that you hoped it would? We always feel that some seminars are better than others. But, it isn’t only the organizer’s or the speaker’s responsibility to make the seminar worthwhile. You, too, can do your share of.....