How to measure content marketing ROI [#Infographic]
1 min read
It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....
Why you should consider outsourcing your content marketing needs
1 min read
The top three content marketing challenges faced by marketers include limited bandwidth or time to create original content (51 percent), producing content that has enough width (50 percent) and delivering content that engages their audience (42 percent) (Curata). However, you’ll be able to overcome some of these challenges and truly build a high-quality content marketing.....
Influencers vs Prosumers : which can fulfill your content marketing needs?
3 min read
As content marketing comes into its own and more and more brands create regular pieces of content, two- way communication between brands and its users has started flowing faster and further than ever before. With the advent of the social media, the age of influencers and prosumers is here. And the partnership between these people.....
What a content marketing team should look like
1 min read
A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor : One of the most critical positions in the content marketing process. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......
Why data visualization and content marketing is a match made in heaven
2 min read
Content marketing strategies have evolved from merely putting out creative content to actual storytelling with an impact. And what makes this narrative more effective is the clever way of using data – surveys, research and statistics – to create insightful and valuable content. Here are a few examples on the best way to use data to create great content. .....
Planning to build a content marketing calendar? Read this first
2 min read
A content marketing calendar in its simplest form is a roster of content to be created over a period of time, in multiple formats and distributed to the target audience through multiple platforms. A content calendar benefits your brand in the following ways: Ensures you don’t miss out on any relevant opportunity to create compelling content Maps delivery channels to ensure the content is consumed by the target audience on different.....
Content Marketing Opportunities For March 2018
7 min read
This spring month brings celebrations, festivities and merriment; from Holi to Women’s Day, Good Friday to regional festivals like Gudi Padwa and Gangaur. March is the time to rejoice and relish the good things to come. It’s also the time when marketers can implant themselves in the minds of their audience through creative and expertly.....