Jun 2020

Finding content marketing’s funny bone with Papa CJ

comedy - a photo of Papa CJ
Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
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Jun 2020

The art of content seeding for better content marketing engagement

Making content seeding work
In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....
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Jun 2020

Blogging Skills 101: How Do I Get My Blog Noticed?

Blogging Skills 101 : How to get your blog noticed.
As of January 2020, there were over 600 million blogs online. If your blog is one of them, how would you ensure that it stands out among the countless conversations online? How would you achieve top-of-mind awareness (TOMA)? How would you make your blog more click-worthy? Marketers have begun to realize the importance of creating.....
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Jun 2020

New gold from old: Repurposing your old blog posts

New Gold in old : Repurposing old blog posts
Your older blog posts deserve better. They deserve attention. Do not ignore them and don’t even think about deleting them. They deserve a second chance. The needs of tomorrow’s audience may overshadow today’s efforts. But this does not apply to your old blog posts. Rephrasing Warren Buffet’s insight to make sense in the content marketing.....
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Jun 2020

ABC’s of a good content marketing strategy

ABCs Content Marketing Strategy
Your content marketing strategy provides your business teams a structure to achieve business goals. Not only is it essential that you have a content marketing strategy, but you should also document the content generation process. A documented content marketing strategy will keep you from that floundering feeling while at marketing. It will also lessen the.....
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Jun 2020

Fake news alert – consumer attention spans are shorter than a goldfish memory

Consumer Attention less than goldfish memory
Ever heard of illusory truth? Wikipedia explains it as a tendency to believe false information as correct after repeated exposure. With marketer after marketer making the point of consumer attention span being less than the memory of a goldfish, some of us may be forgiven for believing this ‘research-led insight’ as gospel truth. But truth.....
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Jun 2020

Putting users at the center of your social media content strategy

Putting users at the center of your content strategy
What brands are doing right now  Brands resort to all sorts of tactics to make sure they are heard and seen (and in some cases, experienced). Basically, they make sure that every little detail of their products, services, and history is available for users to consume. Except… how many users actually need to know all of that? The issue arises.....
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