Capitalising on trending stories is an essential part of most content strategies, especially if your blog is focussed towards providing your users with news updates related to your niche. But, to differentiate your posts from the tens or hundreds of others websites which may have the same idea, we list down a few do’s and.....

Given the current reach of Instagram, business and brands can today tap over 700 million monthly active users to squeeze the most out of their marketing campaigns. But here’s the catch! Instagram sees an upload of 95 million posts per day! So if you’ve already hopped on to the ‘Insta bandwagon’ you know this business.....

Between mangoes and monsoon weddings lie an assortment of interesting content ideas It’s that time of the year when summer makes way for monsoon, and you get to experience the change with the season’s favourite- mangoes! While some await the petrichor signaling pre-monsoon adventure activities and treks, others smell romance in the air, for it’s.....

Aerial photography was first introduced strictly for military purposes, but as time passed, aerial photography has made its way into different fields. If you are at a cricket watch or even a wedding, you will spot at least one drone covering the event. Drones have now become a crucial element even when it comes to.....

Virtual Reality has the power to revolutionise all industries. A recent study on industry trend concluded that the market value of virtual and augmented reality technologies would be a whopping $15.6 billion by the year 2020. It has also been projected to hit $215 billion by the year 2021! VR is coming, and it is.....

We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....

The charm of video content has always lured Indians. Whether it was the nation collectively pausing life to watch Mahabharat on TV every Sunday morning or clocking in 67 minutes watching videos on handheld devices today. The rise in its popularity has made videos the strongest ammo in every marketing strategy mix. And this upward.....