Jul 2019

Preparing the perfect deck for a keynote session at a conference

smart businessman speech concept, talking with microphone in conference hall keynote speaker concept
If you’re invited to be a keynote speaker at a content marketing conference, one thing’s for sure – you are well acquainted with the tricks of the trade. But how can you ensure you have a productive session and come across as the pro that you are? It all starts with preparing a great deck.....
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Jul 2019

Designing a marketing survey that leads to meaningful results

closeup businesswoman filling marketing survey on laptop
The backbone of every good marketing survey is strong statistics- your survey is only as good as the data you collect. The beauty of marketing is that if you really want to know more about what people think, all you have to do is ask.  However, designing an effective marketing survey that generates meaningful results.....
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Jul 2019

Are chatbots the future of interactive marketing?

Businessman on blurred background chatting with chatbot application 3D renderingChatbots - Interactive Marketing
Personalisation is an essential aspect of marketing across mediums, be it social media, emails, or even search engines like Google. According to a survey conducted by Infosys, more than 30% of consumers wished for a more personalised shopping experience. When we say personalisation, it involves collecting users’ data, categorising and grouping their likes and dislikes and serving.....
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Jul 2019

Tools to create AR and VR content with zero coding knowledge

Young man test virtual reality glasses in the lab room with hololens headset. Augmented Reality (AR) concept
An industry that is expected to be worth $108 billion by 2021, Augmented Reality and Virtual Reality are technologies that are still lumbering through their innovative phase. As the AR and VR market mature, they also play a pivotal role in prepping the world of their many novelties that offer a more authentic user experience. Today, customers.....
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Jul 2019

The perfect blueprint for organising a content marketing workshop

Content Marketing Workshop
Even though your clients know that content is the backbone, they might be unaware of how to align it consistently across touchpoints to present a unified brand messaging and identity. A content marketing workshop equips them with the right information and platform as it drastically cuts down on trial and error. Let the workshop up.....
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Jul 2019

Tips to prepare for a panel discussion at a content marketing conference

Panel Speaker on Stage Presenting Vision and Ideas. Conference Lecture Hall. Blurred De-focused Unidentifiable Presenter and Audience. People Attendees. Business Technology Event. Debate Discussion. Concept - Panel Discussion - Content Marketing Conference
Dale Carnegie once said, “There are always three speeches for everyone. One you actually gave, the one you practiced and the one you wish you gave.”  Living by this thought during a panel discussion can help you accomplish ideas you desire to convey. The purpose of a panel discussion at a content marketing conference is.....
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Content Marketing Ideas for July 2019 to drive conversations

July Content Marketing Ideas
With delayed monsoons and climate emergency trending, we won’t blame you if you assumed that we are headed for a sombre month. Contrary to popular belief, July is full of exciting world events and fun days. Did you know that the bikini was showcased for the first time in July? The world’s first test-tube baby.....
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What did we learn this month?

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