Mar 2021

Is brand publishing the right route to boost your business?

Have you been having conversations about brand publishing? Are you playing with the idea of dabbling in it? Are you wondering if it is the next step in your marketing journey? If the answer to the above questions is in the affirmative, you have come to the right place. Here we will talk about the.....
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Mar 2021

Interactive content drives customer engagement. Here’s how

interactive content
Interactive content, as the name suggests, is a unique form of content that actively encourages users to engage with it, instead of passively consuming it as in the case of blogs or articles. It creates a unique experience for users as they become a part of the brand’s storytelling process and is likely to stick.....
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Mar 2021

How can illustrations increase the effectiveness of your content?

illustrations
Trends in the content marketing industry change quickly, but the importance of illustrations has remained constant for years. While 23.7% of content marketers admit that design and visual content is their biggest challenge, many of them have predicted that more than 50% of businesses in 2021 will rely largely on visual content.  Using illustrations is a proven tactic to keep readers.....
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Mar 2021

5 tips to smoothly transition from content writing to copywriting

copywriting
Content has taken the world by storm. As a content writer yourself, you know its importance in modern marketing. From BFSI companies trying to educate people to be more financially secure to personal care brands teaching people about skincare, everybody is employing content to reach their audience. This also means that more and more people.....
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Scatter Calendar March 2021 

March marks the gateway to the start of summer – a summer that many hope will be better than the last. So, as temperatures start to rise across the country, make sure to cash in on the month’s hot topics – from World Theater Day to World Wildlife Day – and initiate meaningful conversations with your audience.    What’s new in March 2021?  1.....
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Feb 2021

Complex customer journeys need something new. Think marketing automation

marketing automation
Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....
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Feb 2021

8 Stages involved in the creation of content before it goes live

Stages of content piece
Contributors: Konica Kamra, Sanchea D’Souza and Swapnil Adsul
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