If you’re invited to be a keynote speaker at a content marketing conference, one thing’s for sure – you are well acquainted with the tricks of the trade. But how can you ensure you have a productive session and come across as the pro that you are? It all starts with preparing a great deck.....

The backbone of every good marketing survey is strong statistics- your survey is only as good as the data you collect. The beauty of marketing is that if you really want to know more about what people think, all you have to do is ask.  However, designing an effective marketing survey that generates meaningful results.....

Personalisation is an essential aspect of marketing across mediums, be it social media, emails, or even search engines like Google. According to a survey conducted by Infosys, more than 30% of consumers wished for a more personalised shopping experience. When we say personalisation, it involves collecting users’ data, categorising and grouping their likes and dislikes and serving.....

An industry that is expected to be worth $108 billion by 2021, Augmented Reality and Virtual Reality are technologies that are still lumbering through their innovative phase. As the AR and VR market mature, they also play a pivotal role in prepping the world of their many novelties that offer a more authentic user experience. Today, customers.....

Even though your clients know that content is the backbone, they might be unaware of how to align it consistently across touchpoints to present a unified brand messaging and identity. A content marketing workshop equips them with the right information and platform as it drastically cuts down on trial and error. Let the workshop up.....

Dale Carnegie once said, “There are always three speeches for everyone. One you actually gave, the one you practiced and the one you wish you gave.”  Living by this thought during a panel discussion can help you accomplish ideas you desire to convey. The purpose of a panel discussion at a content marketing conference is.....

With delayed monsoons and climate emergency trending, we won’t blame you if you assumed that we are headed for a sombre month. Contrary to popular belief, July is full of exciting world events and fun days. Did you know that the bikini was showcased for the first time in July? The world’s first test-tube baby.....