Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....

In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....

As of January 2020, there were over 600 million blogs online. If your blog is one of them, how would you ensure that it stands out among the countless conversations online? How would you achieve top-of-mind awareness (TOMA)? How would you make your blog more click-worthy? Marketers have begun to realize the importance of creating.....

Your older blog posts deserve better. They deserve attention. Do not ignore them and don’t even think about deleting them. They deserve a second chance. The needs of tomorrow’s audience may overshadow today’s efforts. But this does not apply to your old blog posts. Rephrasing Warren Buffet’s insight to make sense in the content marketing.....

Your content marketing strategy provides your business teams a structure to achieve business goals. Not only is it essential that you have a content marketing strategy, but you should also document the content generation process. A documented content marketing strategy will keep you from that floundering feeling while at marketing. It will also lessen the.....

Ever heard of illusory truth? Wikipedia explains it as a tendency to believe false information as correct after repeated exposure. With marketer after marketer making the point of consumer attention span being less than the memory of a goldfish, some of us may be forgiven for believing this ‘research-led insight’ as gospel truth. But truth.....

What brands are doing right now  Brands resort to all sorts of tactics to make sure they are heard and seen (and in some cases, experienced). Basically, they make sure that every little detail of their products, services, and history is available for users to consume. Except… how many users actually need to know all of that? The issue arises.....