Apr 2019

8 Clever brand loyalty programs your brand can learn from

Brand Loyalty Programs. Person opening card which reads loyalty card and has a crown
Research has proven time and again that retaining customers is crucial for a business. Numerous studies have shown that it is as much as five times cheaper to retain a customer than to create a new one. In addition to that, existing customers are more likely to purchase more and try out new products than new customers. But.....
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Apr 2019

A beginner’s guide to lead scoring

Lead Scoring - How it helps maximise business performance. The picture shows a dart board and an arrow which is nearing it. A man is sitting on that arrow
Businesses are continually evolving their key performance indicators (KPIs). And as digital marketing establishes its prominence, this picture keeps changing. Although marketing channels grow and multiply, the primary objective of most marketing campaigns remains the same, that is, generating leads. The early form of Lead Scoring Leads are usually categorised into three categories – Hot,.....
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Apr 2019

Why micro-influencers may be a suitable option for your brand

When to choose micro-influencers : An influencer posting a picture on Instagram. Inluencer wearing trendy clothes with a pink cap and pink phone
The influencer marketing game has transformed into a billion-dollar industry today and is set to grow even more by the end of 2020. Considering we live in a digital age, the term influencer is not unfamiliar; but micro-influencers is a term still unheard of by many. The question that marketers are asking today is: “Who.....
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Content marketing pegs to drive conversations for April 2019

Brand Campaign Ideas - Pink background which has Hello April written in black
Fortune favours those who are prepared and when it comes to marketing communication and social media, preparation is the key. When you are prepared, good ideas will naturally follow. This year, instead of following trends set by others, use these content marketing pegs and kick-start conversations around your brand. 1. April Fools’ Day, 1st April.....
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Mar 2019

User Generated Content : 6 Smart ways to utilise UGC for your brand

User Generated Content Concept - Happy Woman show excellent rating with 5 star icon
User-generated content is a blessing in disguise for digital marketers. User-generated content is original and authentic. And we all know that it isn’t only the users but also the search engines that value fresh, unique content. When we talk about users, around 82% of consumers consider user-generated reviews extremely valuable. When used with the right strategy, UGC content can.....
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Mar 2019

Here’s what you need to know about creating linkable content

Linkable Content - Laptop showing well researched content with graphs and statistics
Living in the age of massively popular viral content, you may feel pressured to create content that is sure to get shared by the masses. While effective at grabbing attention, the life of such shareable content is assuredly short. Therefore, the lifetime value of this content is questionable. The solution? Linkable content, or content that is value and.....
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Mar 2019

9 Fitting taglines you wish you’d come up with

Brand taglines denoted by quote marks within a speech bubble
What comes to your mind when you think of ‘the happiest place on earth?’ Or when you hear, ‘betcha can’t eat just one?’ Disneyland and Lays are perfect examples of brands who know just how powerful and impactful the right tagline can be. A brilliant tagline not only reflects the personality of your brand but.....
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