8 Content marketing trends that will shape 2019
4 min read
Content is no more just king; it is the kingdom. And 2019 will blur the line between marketing and content marketing. The latter has been evolving rapidly. This time last year, it was predicted that videos would become even more important. Live video was also expected to take off. Another trend that brands were bullish.....
Content marketing learnings to carry forward from 2018
1 min read
As 2018 comes to an end, let’s take a look at some of the most impactful perspectives that emerged from the content marketing thought leaders— (Source) (Source) (Source) (Source) (Source) (Source) (Source) (Source)
Content writing: Acing the rigour of compliance teams
2 min read
It is natural for any brand worth its salt to invest its time and resources in establishing a distinct brand identity. And to do so, it needs to follow strict guidelines. Failing to do this might compromise the customer relationship the brand has worked so hard to build. How, then, does a brand ensure consistency.....
A dummies guide to video repurposing
3 min read
We are quick to dismiss a piece of content when it doesn’t get the desired acceptance from the audience. But should we? While text content might not lend itself to easy repurposing, videos, on the other hand, provide for ample repackaging opportunities. Enter video repurposing. Considering the number of social media platforms on which you can serve.....
Content marketing pegs to drive conversations for January 2019
10 min read
Aah, new year. A chance to start over. A time to put your daily worries aside as you bask in the winter sun, enjoying your holiday. Also, a time to look forward to the sales that offer products at prices too good to be true! And for a brand? It’s the perfect opportunity to start.....
Flashback 2018: Branded videos that worked well in India
3 min read
Gone are the days of the television commercial. While the number of people who watch TV might still be sizeable, there is a rapidly growing set of audience hooked to the digital platform. More people are consuming content – streaming videos and music – on their mobile devices. It is but natural for brands to take.....
5 Brands that have creatively used chatbots for content marketing
3 min read
The future of digital communication, chatbots are revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....