5 tips to smoothly transition from content writing to copywriting
3 min read
Content has taken the world by storm. As a content writer yourself, you know its importance in modern marketing. From BFSI companies trying to educate people to be more financially secure to personal care brands teaching people about skincare, everybody is employing content to reach their audience. This also means that more and more people.....
Scatter Calendar March 2021
7 min read
March marks the gateway to the start of summer – a summer that many hope will be better than the last. So, as temperatures start to rise across the country, make sure to cash in on the month’s hot topics – from World Theater Day to World Wildlife Day – and initiate meaningful conversations with your audience. What’s new in March 2021? 1.....
Complex customer journeys need something new. Think marketing automation
4 min read
Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....
8 Stages involved in the creation of content before it goes live
1 min read
Contributors: Konica Kamra, Sanchea D’Souza and Swapnil Adsul
7 simple writing tips to captivate your readers
2 min read
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” That said, simple writing is an art that’s learned with time and experience. If there’s one thing a good writer learns through experience, it’s the consequence of complex writing. Unnecessary use of long words can make you sound like a walking thesaurus, and complex sentences often deter or confuse.....
Best practices to enhance your marketing asset management
3 min read
What is marketing asset management? As the name conveys, marketing asset management is the practice of organizing marketing collaterals such as drafts, presentations, logos, style guides, and reports in a central repository, in an easily accessible and distributable fashion. Why do you need marketing asset management in content marketing? As a content marketer, you must.....
Digital assets need more than a cloud drive. Here’s why
4 min read
The shift to hybrid workplaces and remote operations has resulted in increasing adoption of cloud storage systems. According to research conducted by IDC in 2020, 64% of organizations are looking to spend extensively on the cloud. Some of the drivers behind the stellar growth of cloud storage include peerless accessibility, enviable flexibility, and tremendous cost-effectiveness......