About 90% of B2B businesses use content marketing to generate leads. But only 5% of them agree that their efforts are fruitful. So, what’s going wrong? For one, merely producing content is not enough. Your content needs to be relevant to the context for which it is created. This means it should add to an ongoing conversation or trend.....

Video has become the buzzword in the marketing arena for all the right reasons. Statistics support this claim as 90% of the customers say that videos are imperative for them while making a buying decision. Also, the mere mention of the word ‘video’ in an email subject line increases open rates by 19%. This interest has transformed the.....

How you shouldn’t describe November: ‘Second-last month of the year’ ‘October’s sidekick that carries forward festivities begun by it’ ‘Follows the October holidays and lays the carpet for December celebrations… it’s neither here nor there’ How you should describe November: ‘Perfect weather for countrywide travel’ ‘High point of the festive season’ ‘A marketer’s goldmine’ Now.....

Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system. Here’s what she had to.....

Have you ever wondered why brands are increasingly choosing content marketing over traditional methods as part of their marketing strategy? Well, it’s because content marketing costs 62% less than traditional marketing and generates about three times as many leads! Today, 93% of B2B marketers use content marketing to communicate with their audience. But what is more important.....

Did you know that over 500 million hours of video are watched on YouTube each day? A sizeable chunk of that comprises branded video content, views of which have increased by 99% since June 2017. Understandably, video creation has become more ingrained in every brand’s marketing strategy. And if marketers are building a world that not only includes a.....

“Content marketing is all the marketing left”, believes entrepreneur, author, and businessman Seth Godin. As a content marketer, you have probably tried to do everything right and followed the rulebook to the letter. You regularly read up on best practices, watch talks by people who have done this for several years, and listen to podcasts. It is.....