Keywords can be termed as one or more words that people use to search for information. In Search Engine Optimization (SEO), such words are added to websites, blogs, meta-descriptions, etc. with the goal of getting noticed by internet users and search engines. The process of using these words to become more discoverable is better known.....

Love it or hate it, there’s not a single day when one doesn’t encounter a TikTok video. It could be sent by a colleague, or it could be someone’s WhatsApp status, or you might see it on a social platform. In a very short time, this Chinese app has registered exponential growth, with its users increasing manifold. After acquiring Musical.ly, TikTok got access to a wider audience, and recently it managed to cross the 120.....

We all know that kids videos on YouTube get immense views and session time. As content creators, we have been using this Google-owned monetizing entity to structure our businesses and brands. However, due to a major backlash from audiences reporting ‘inappropriate content for kids’ over the past few months, YouTube has been forced to devise a policy that helps it keep a check.....

December is the month to unwind after a busy year and prepare for the challenges the next year (and decade) have in store for us. This festive month also includes days that touch upon basic human rights and challenges that many people face, so don’t hesitate to add some mellow introspection to your content and.....

Creating efficient content and marketing it well are two sides of the same coin. Only a handful of brands around the world have been successful in efficiently combining the two. Though most marketers find it difficult to create engaging content consistently, a few businesses are not only busting age-old content marketing myths but also winning.....

Any news of a tweak in Google’s search algorithm is a heart-in-the-mouth situation for many digital marketers. If it’s a major update, it can result in a massive reshuffle in rankings. Penalizing or blocking of websites is bound to take place, which could affect your brand’s visibility in due course. If you are someone who.....

There’s a popular adage about content that every website owner, social media expert, and YouTuber will be familiar with. It goes: “Content is the king of the blog.” This axiom is spot on because every blog, website, social media platform, and YouTube channel needs excellent content. Unless you have superb content, you’re unlikely to be able to fulfill.....