As a marketer, you’re always looking for segments of the market that you may have not yet tapped into or ways to better communicate with different target audiences. But have you ever thought it possible that there is this large community of over 100 million people that barely any brand is speaking to – or.....

If you’re in the B2B domain, it is very important to establish your credibility and expertise. And connecting one-on-one or one-on-many with your vendors or with your existing and potential customers greatly helps businesses do that. But with the recent lockdowns due to COVID-19, brands and marketers need to adopt new ways to promote their.....

In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....

There is no doubt that a visual element adds volumes to a piece of work – whether it’s an ad, marketing collateral, an article, or a research paper. But using the wrong visual format can take away the impact of the content. So, the question is: what visual format should you use, and when? Let’s compare.....

Unlock 3.0. The race to creating a vaccine. Flattening the curve. Work from home. The past few months saw COVID-19 dominating the conversations at a global level. But as we enter the month of August, we find new events and trends coming into the spotlight. It marks the shift from uncertainty and fear, to hope.....

Bad copywriting is to a brand what typing ‘lyk dis’ is to a person’s social credibility. Back in 2010, when social media was a new thing, ‘chat language’ may have seemed cool. But now, in 2020, if you were to receive such a text, you’d instinctively cringe, and probably ignore the person. Similarly, the way.....

We have been in the content marketing business for half a dozen years now. In India, we are witnessing the rise of content marketing, and over 86% of CMOs have increased investment in their content marketing efforts to achieve marketing goals that drive business. The increase in interest and investment means content marketing is likely.....