Content creation happens with the coming together of multiple parties, each of whom brings their unique stake and contribution. There’s the client who identifies the need and outlines the requirement along with the marketer, the latter giving this need the shape of a project or task. Once a pipeline of deliverables is created, there’s the.....

The new normal has expedited the adoption of digital interactions and transactions among customers. With digital marketing attracting a substantial share of a marketer’s budget, marketing automation platforms have begun to attract centre stage. These platforms enable marketers to automate multiple and complex marketing campaigns as well as to measure their impact accurately and instantaneously......

By enrolling in online courses, you have the advantage of learning from some of the most names in the business, often at your own pace and convenience. Such courses give you the right approach when developing a new skill and help you discover new talents. If you are an experienced writer or designer, these courses can.....

Imagine you’re a college student who runs a small business dealing in handmade soaps. Initially, you might get 10-12 orders a week. To add a personal touch, you include a handwritten thank-you note with the soaps you send out to customers. They love it.  The business grows and orders go up to 100 soaps a week. Due to the increased.....

Have you been having conversations about brand publishing? Are you playing with the idea of dabbling in it? Are you wondering if it is the next step in your marketing journey? If the answer to the above questions is in the affirmative, you have come to the right place. Here we will talk about the.....

Interactive content, as the name suggests, is a unique form of content that actively encourages users to engage with it, instead of passively consuming it as in the case of blogs or articles. It creates a unique experience for users as they become a part of the brand’s storytelling process and is likely to stick.....

Trends in the content marketing industry change quickly, but the importance of illustrations has remained constant for years. While 23.7% of content marketers admit that design and visual content is their biggest challenge, many of them have predicted that more than 50% of businesses in 2021 will rely largely on visual content.  Using illustrations is a proven tactic to keep readers.....