The long-running ‘word of mouth’ which worked wonders in dispersing brand updates, has now morphed into influencer marketing. Whether it’s for boosting the digital footprint or building awareness for a new product, brands are intertwining influencers into their marketing strategy. But is this buzzword-laden approach really worth your energy and time? Zefmo’s 2018 Influence Report indicated that 89% of marketers.....

It truly is a great time to be alive if you are a content junkie. Even 15 years ago, we didn’t think that our movies, music, and the entire internet would come along with us wherever we go. The world is shrinking, and our media consumption has truly become media-, device-, and location-agnostic. Brands are creating customised communication for.....

Quitting your full-time job and embracing freelancing as a career option isn’t an easy decision to make. However, if well thought through, it can become the most rewarding way of getting ahead in your career. With the freedom to choose what freelance projects to take up and when, having more time to pursue personal interests and hobbies,.....

When we think of February, most of us think of Valentine’s Day. And that’s natural, seeing how much we’ve been conditioned to associate this month with love and such. But for content marketers, there arises a need to look outside of one topical event. February gives brands an opportunity to talk about important issues like.....

Have you been wrestling with the idea of integrating ‘live chat’ with your website? If you have, this piece will hopefully ease some of that tussle. A study by FurstPerson revealed that 77% of customers wouldn’t make a purchase on a website that doesn’t offer live chat support. Therefore, it clearly isn’t just an industry trend anymore; live chat is something customers want......

For any brand with a social media presence, it is challenging to keep its employees on the same page about online etiquette and social media dos and don’ts. Every now and then we see a brand’s reputation get dragged through the mud; sometimes for an agonisingly long spell. It could be because of a small foolish.....

Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the last of the reports that will be flowing in. Explore this space for the other four. 13th India Digital Summit 18th January; Day 2 Hall 3: Future of Marketing Session 2: Emerging Tech: Changing the Marketing Landscape.....