We sure live in baffling times, and the world of social media has never been a more engaging place. Virtual tours and webinars have replaced summer vacations and events. Tales of mango pudding and aam panna are making up for canceled get-togethers and dinner dates. Online sessions and workshops are replacing vocational training and extracurricular.....

As the world grapples with the COVID-19 pandemic, the fear of getting infected has brought ordinary life to a halt. Governments have declared lockdowns to break the transmission of the virus, and citizens are abiding by the norms of social distancing. In this scenario, to stay relevant and connect with your audience, you as a.....

Developing valuable content is a goal that every digital content marketer strives to achieve. The success of a marketing strategy rests on the site’s content. No matter how novel, unique, or creative your content is, it’s the performance of your site that will be the ultimate game-changer. Therefore, is is critical to regularly evaluate the.....

Marketers have always created markets where none existed, but how do you continue doing this in the unique times we live in? Will we ever get back to normal again? Do we still chase buyer personas? Do we pursue SEO-centric content marketing strategy to amplify brand visibility?   And the one question haunting every content marketer in.....

Competitive benchmarking is a process by which you evaluate your brand against that of the competitors in your space, by using a set of metrics. This is the first step of comparative analysis. However, to increase your company’s market share in the industry, you would need to look beyond these surface-level metrics. So, you should.....

At a time when #Coronavirus seems to have taken over the world, it might look like the go-to topic for conversations and content. But even as much of the world enters April under lockdown, some interesting content marketing trends and opportunities are emerging in the form of virtual museum tours and events, innovative ways to.....

Riding high on the explosion of smartphones and cheap internet services, the Indian population is rapidly moving towards digital platforms. And it’s not confined to metros and Tier I cities any more; the craze for the internet has gripped Tier II and Tier III cities as well. With over 30 languages and 1600 dialects, a.....