Research has proven time and again that retaining customers is crucial for a business. Numerous studies have shown that it is as much as five times cheaper to retain a customer than to create a new one. In addition to that, existing customers are more likely to purchase more and try out new products than new customers. But.....

Businesses are continually evolving their key performance indicators (KPIs). And as digital marketing establishes its prominence, this picture keeps changing. Although marketing channels grow and multiply, the primary objective of most marketing campaigns remains the same, that is, generating leads. The early form of Lead Scoring Leads are usually categorised into three categories – Hot,.....

The influencer marketing game has transformed into a billion-dollar industry today and is set to grow even more by the end of 2020. Considering we live in a digital age, the term influencer is not unfamiliar; but micro-influencers is a term still unheard of by many. The question that marketers are asking today is: “Who.....

Fortune favours those who are prepared and when it comes to marketing communication and social media, preparation is the key. When you are prepared, good ideas will naturally follow. This year, instead of following trends set by others, use these content marketing pegs and kick-start conversations around your brand. 1. April Fools’ Day, 1st April.....

User-generated content is a blessing in disguise for digital marketers. User-generated content is original and authentic. And we all know that it isn’t only the users but also the search engines that value fresh, unique content. When we talk about users, around 82% of consumers consider user-generated reviews extremely valuable. When used with the right strategy, UGC content can.....

Living in the age of massively popular viral content, you may feel pressured to create content that is sure to get shared by the masses. While effective at grabbing attention, the life of such shareable content is assuredly short. Therefore, the lifetime value of this content is questionable. The solution? Linkable content, or content that is value and.....

What comes to your mind when you think of ‘the happiest place on earth?’ Or when you hear, ‘betcha can’t eat just one?’ Disneyland and Lays are perfect examples of brands who know just how powerful and impactful the right tagline can be. A brilliant tagline not only reflects the personality of your brand but.....