Dec 2018

8 Content marketing trends that will shape 2019

hand browsing through futuristic tablet for content marketing trends of 2019
Content is no more just king; it is the kingdom. And 2019 will blur the line between marketing and content marketing. The latter has been evolving rapidly. This time last year, it was predicted that videos would become even more important. Live video was also expected to take off. Another trend that brands were bullish.....
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Dec 2018

Content marketing learnings to carry forward from 2018

content marketing ideas for 2018 represented through blocks
As 2018 comes to an end, let’s take a look at some of the most impactful perspectives that emerged from the content marketing thought leaders— (Source) (Source) (Source) (Source) (Source) (Source) (Source) (Source)
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Dec 2018

Content writing: Acing the rigour of compliance teams

hand stamping approval indicating compliance team's agreement
It is natural for any brand worth its salt to invest its time and resources in establishing a distinct brand identity. And to do so, it needs to follow strict guidelines. Failing to do this might compromise the customer relationship the brand has worked so hard to build. How, then, does a brand ensure consistency.....
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Dec 2018

A dummies guide to video repurposing

Video repurposing as done by an editor for effective content marketing
We are quick to dismiss a piece of content when it doesn’t get the desired acceptance from the audience. But should we? While text content might not lend itself to easy repurposing, videos, on the other hand, provide for ample repackaging opportunities. Enter video repurposing. Considering the number of social media platforms on which you can serve.....
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Content marketing pegs to drive conversations for January 2019

Hello January on plaid as cover image content calendar
Aah, new year. A chance to start over. A time to put your daily worries aside as you bask in the winter sun, enjoying your holiday. Also, a time to look forward to the sales that offer products at prices too good to be true! And for a brand? It’s the perfect opportunity to start.....
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Dec 2018

Flashback 2018: Branded videos that worked well in India

film clapper that depicts branded videos
Gone are the days of the television commercial. While the number of people who watch TV might still be sizeable, there is a rapidly growing set of audience hooked to the digital platform. More people are consuming content – streaming videos and music – on their mobile devices. It is but natural for brands to take.....
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Dec 2018

5 Brands that have creatively used chatbots for content marketing

chatbot based content marketing depicted by hand holding phone
The future of digital communication, chatbots are revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....
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