Interactive content, as the name suggests, is a unique form of content that actively encourages users to engage with it, instead of passively consuming it as in the case of blogs or articles. It creates a unique experience for users as they become a part of the brand’s storytelling process and is likely to stick.....

Trends in the content marketing industry change quickly, but the importance of illustrations has remained constant for years. While 23.7% of content marketers admit that design and visual content is their biggest challenge, many of them have predicted that more than 50% of businesses in 2021 will rely largely on visual content.  Using illustrations is a proven tactic to keep readers.....

Content has taken the world by storm. As a content writer yourself, you know its importance in modern marketing. From BFSI companies trying to educate people to be more financially secure to personal care brands teaching people about skincare, everybody is employing content to reach their audience. This also means that more and more people.....

Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....

Contributors: Konica Kamra, Sanchea D’Souza and Swapnil Adsul

Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” That said, simple writing is an art that’s learned with time and experience. If there’s one thing a good writer learns through experience, it’s the consequence of complex writing. Unnecessary use of long words can make you sound like a walking thesaurus, and complex sentences often deter or confuse.....

What is marketing asset management? As the name conveys, marketing asset management is the practice of organizing marketing collaterals such as drafts, presentations, logos, style guides, and reports in a central repository, in an easily accessible and distributable fashion. Why do you need marketing asset management in content marketing? As a content marketer, you must.....