After we ran the Joe Pulizzi interview, we quickly wrote to Jeff and asked if we could pick his brains, first hand, on the digital and social marketing space. We wanted a “Power Talk” with Jeff Bullas! He was kind enough to offer us an entire hour on a Skype call. Jeff dwelt a lot.....

It was early February and we were drawing up our annual editorial calendar targeted at the content marketing fraternity. To kick this off, we wanted a magnum opus of sorts. We wanted to engage with a content marketing guru, a well-known proponent of this form of customer engagement. So we wrote to Joe Pulizzi and.....