13 Content Marketing Ideas for November
Diwali isn’t the end of the year for content marketing. There are a lot more real and relevant conversations left to have with your audience, even before New Year fever begins.
When there is both a chill and a festive buzz in the air, you know November is here. Even as the temperature drops, your readers’ enthusiasm soars. With New Year’s just a month away, they’re looking for quick getaway guides, fashion tips, details of events around them, and quick hacks to drop some pounds before the party season. Anything that helps them relish the most exciting time of the year!
Here are 13 content marketing pegs that will help you acquire and retain the fleeting attention of your target audiences.
1. World Vegan Day, 1st November
World Vegan Day marks the beginning of World Vegan Month, which is celebrated to highlight the benefits of avoiding animal products, both for humans as well and the environment. With people across the world rapidly shifting towards a vegan lifestyle , brands can talk about the benefits of going vegan, vegan recipes, and the difference between vegetarianism and veganism.
You can explore content topics such as “A meat-lover’s guide to vegan alternatives”, “5 Reasons why you should consider going vegan”, “Jokes only vegans would get”, “What will the world look like if everyone went vegan for a day”, and more.
2. Guru Nanak Jayanti, 4th November
The birth anniversary of the first Sikh guru is celebrated with much gusto across India, especially in Punjab. For the two days following up to the actual birthday of the guru, Akhand Path (a forty-eight-hour non-stop reading of the Guru Granth Sahib) is read in Gurudwaras.
This is a good opportunity for brands to talk about Sikh history and the Guru’s contribution towards the upliftment of the Sikh community. You can highlight the Guru’s ideologies and talk about his teachings and its significance in our modern way of living. Some content ideas: “Facts you didn’t know about Guru Nanak Jayanti”, “5 Books to read to understand Sikh culture” or “5 Ways to adopt Guru Nanak’s philosophy in everyday life”.
3. World Freedom Day, 9th November
George W. Bush declared 9th November as a United States federal observance to commemorate the fall of the Berlin Wall. While this day has a political connotation, brands can leverage it to talk about the various aspects of human freedom.
You can invite readers to share their thoughts on what freedom means to them, post quotes by philosophers such as Jean Paul Sartre and Fredrick Nietzsche on the concept of freedom, as well as push content around “Can you guess in which year the following countries got their freedom?”, “5 Countries that are still fighting for freedom”, “What does a truly free world look like?”, “Here’s what 7-year-olds think about freedom”, “How to achieve true financial freedom”, and more.
4. World Origami Day, 11th November
The ancient Japanese art of paper folding, Origami, is a portmanteau of two Japanese words- Ori, which means folding, and Kami, which means paper.
On World Origami Day, brands can host in-house origami championships and broadcast that on social media. Brands can also throw light on the history of Origami and talk about some of the best Origami creations. You can also invite readers to share their best Origami projects on social media which makes for some great user-generated content.
Some topics to help you get started: ‘5 Ways Origami helps in skill development’, ‘5 Things Japan has given the world’, ‘Mind-blowing Origami art from around the world’, ‘DIY Origami projects to do with your children”, “5 Origami Home Décor ideas that will bend your mind” and more.
5. World Science Day for Peace and Development, 10th November
The theme for World Science Day for Peace and Development 2017 is ‘Science for Global Understanding’. It has been proclaimed by UNESCO as an important day to highlight the benefits of science to society and the need to include the public in conversations around upcoming scientific advancements.
Any brand whose products are rooted in science can stir up a conversation with its consumers that taps into their curiosity. Especially technology brands who value innovation and invention.
Some thought starters to post around are “How science enables economic reforms”, “The best speeches that highlight the correlation between science and peace”, ‘How smartphones can help restore humanity”, “Here’s what changes when you look at the world through the lens of science”, “5 Scientists whose innovations made the world a better place”, and more.
6. World Kindness Day, 13th November
World Kindness Day is celebrated to encourage people to be kind to each other and spread happiness. A perfect time for brands to showcase their CSR activities with themes such as ‘Pay it forward’, ‘One kind act a day’, etc.
Besides talking about topics like “5 Random acts of kindness that prove that humanity still exists”, “Small acts of kindness that can make someone’s day”, “7 Times animals showed us the true meaning of kindness”, “How kindness affects your mind”, brands can also publish posts encouraging audiences to be charitable in some way, with campaign hashtags such as “pass a smile” or “the big hug”.
7. World Diabetes Day, 14th November
With close to 70 million patients, India is the diabetes capital of the world. Brands like yours can spread awareness about the symptoms of diabetes, as well as how it can be prevented. and managed.
Brands across categories such as Health, Fitness, E-Commerce, Technology, and Foods & Beverages can find the sweet spot with content such as, “5 Small lifestyle changes that help control diabetes”, “5 Early signs of diabetes that you shouldn’t ignore”, “Sugar-free dessert recipes”, “How to live a normal and healthy life with diabetes”, “Precautionary measures to take if diabetes runs in the family”, “5 Apps to help you live a healthier life”, “How to pick the right monitoring device”, “How often do you need to get your blood sugar checked?”, “Food items to include in a diabetic patient’s diet”, “5 Exercises to do if you have type-2 Diabetes”, “5 Reasons why getting a health insurance is important for you”, “Getting a health insurance? Check these riders if you are a diabetic” or “10 Numbers to shock you into getting tested for Diabetes”.
8. Children’s Day, 14th November
Celebrated on the birthday of Pandit Jawahar Lal Nehru, Children’s Day is dedicated to the future of India. Children are tomorrow’s leaders, and brands can leverage this day to parents talk about nurturing them right, as well as evoke nostalgia by reminding adults of days gone by!
Some Content ideas: “10 Apps to bring out the best in your kids”, “How to inculcate confidence and self-esteem in children”, “Top 10 celebrity kids that are giving us major fashion goals”, “8 Delicious foods to make for your kids this Children’s day” “5 School memories that will give every Indian the feels”, “5 No-bake recipes to try with your kids”, “A guide to securing your child’s higher education”, “8 Things that you need to teach your children about finances” and “10 Tips on making Children’s Day memorable for your students”.
Brands can also generate considerable buzz on social media by inviting readers to share their childhood memories, and what they miss the most about school and college.
9. International Day for Tolerance, 16th November
With a strong commitment towards cultivating tolerance by fostering mutual understanding and respect for cultures, the International Day for Tolerance can help reiterate the need for harmony and peace in today’s troubled times.
Content suggestions: “How an individual can contribute towards promoting global peace”, “Helping refugees across the world”, “How to contribute towards eradicating the global refugee crisis”, “5 Quotes on non-violence to live by”, “5 Ways to inculcate compassion in children”, “Yoga has the ability to increase your tolerance, here’s how!”, “10 Apps that will help you stay more at peace” or “How does education contribute towards building tolerance?”.
10. Festivals and Fun days
The Rann Utsav celebrated throughout November is the perfect time for your readers to get a mix of both culture and festivity. A carnival of music and dance on acres and acres of white sand under a moonlit sky, this festival attracts millions from across the world. Some content ideas for your brand to take part in the conversation: “5 Things to do in Kutch after the festival”, “What to wear at the Rann festival”, “10 pictures from the Rann Utsav that’ll take your breath away” etc.
Gita Jayanti, 30th November, marks the birth of the sacred scripture Bhagavad Gita. Posting extracts, talking about the history, and sharing the ideologies and teachings of the Gita will make for an interesting read.
National Law Day, 26th November, is celebrated to mark the day the Constitution of India was adopted by the Constituent Assembly in 1949. On this day, you can post content like “5 Indian judges who restored our faith in the judicial system”, “A day in the life of a law student”, “Jokes only your lawyer friends would get”, “10 Lesser known laws of which every Indian should be aware”, “Here’s everything you need to know about pursuing law as a career” etc.
Celebrate Your Unique Talent Day, 24th November can be used to share a lot of user-generated content by inviting your audience to post images and videos of them showcasing their unique talents and publish posts like: “How to use your smartphone to share your hidden talent with the world”, “10 Movies that will inspire you to follow your heart and do what you love”, “Your uniqueness is what makes you special, embrace it!” etc.
Cake Day, 26th November, celebrates cakes and cake lovers, and is the perfect opportunity for brands to engage audiences with interesting and fun content. You can post quick cake recipes, and push content on topics like “8 Cakes we bet you cannot resist”, “5 Things only true cake lovers will understand”, “The most bizarre cakes from around the world”, “15 Most gorgeous wedding cakes”, “An easy-to-bake and delicious chocolate cake for vegans” etc.
November 12th – Brazilian Grand Prix, Sao Paulo
November 26th – Abu Dhabi Grand Prix (This is also the final race of the season)
November 23rd – Australia v England, first Ashes Test, Brisbane
November 11th – Sri Lanka tour of India (kickoff)
November 25th – West Indies tour of New Zealand (kickoff)
November 12th through 19th – ATP World Tour Finals, London
November 24th – 26th – Davis cup final
Searches around players, match tickets and broadcast schedules surge before, during and even after major sporting events, creating a lot of online buzz. Putting out content on popular athletes, their backgrounds, fitness regime, achievements etc. make for an interesting read. Additionally, topics like “5 Tourist destinations in Brisbane you should visit,” “5 Epic match moments that you repeatedly” etc. as well as live updates and post-match analyses will keep readers tuning into your page.
Manto, 7th November – A biopic of one of the most noted authors, Saadat Hasan Manto will see Nandita Das behind the lens and Nawazuddin Siddiqui in front of it for some tasteful cinema.
Hitchki, 10th November – Rani Mukherjee makes a comeback in this Siddharth P. Malhotra flick, which promises to be worth a watch.
Justice League, November 17th – The trailer has already got the fans awaiting its release with bated breath to see what Batman and Wonder Woman’s combined army can do.
The upcoming movies is the perfect time for brands to talk about actors and snippets of their lives as well as push content on epic scenes from the movies, bloopers, how actors prepare to play a certain role, etc.
13. Celebrity Birthdays
Aishwariya Rai Bachchan, 1st November
Shahrukh Khan, 2nd November
Kendall Jenner, 3rd November
Tabu, 4th November
Matthew McConaughey, 4th November
Virat Kohli, 5th November
Emma Stone, 6th November
Kamal Hassan, 7th November
Lorde, 7th November
David Guetta, 7th November
Leonardo Di Caprio, 11th November
Ryan Gosling, 12th November
Anne Hathway, 12th November
Juhi Chawla, 13th November
Charles, Prince of Wales, 14th November
Sania Mirza, 15th November
Rachel Mcadams, 17th November
Sushmita Sen, 19th November
Calvin Klein, 19th November
Scarlett Johannsson, 22nd November
Miley Cyrus, 23rd November
Arjun Rampal, 26th November
Jimi Hendrix, 27th Nov ember
Ben Stiller, 30th November
Use the content marketing pegs above to make the right noises before the curtain comes down on 2017.
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