Content marketing pegs to drive conversations for June 2019
Between mangoes and monsoon weddings lie an assortment of interesting content ideas
It’s that time of the year when summer makes way for monsoon, and you get to experience the change with the season’s favourite- mangoes! While some await the petrichor signaling pre-monsoon adventure activities and treks, others smell romance in the air, for it’s the wedding season! What they all definitely bring is a fantastic medley of content marketing ideas! So, find yourself a comfortable spot, get some aam ras or mango milkshake, and scroll through to choose your pick.
1. World Milk Day- 1 June
Content marketing ideas
Listicle idea: Alternatives to milk for those with lactose intolerance
Infographic idea: Guide to different types of milk
Video idea: Healthy and light milk-based savouries to binge on during the weekend
Podcast idea: The advantages of including milk in your daily diet
Brand campaigns that worked:
Amul released their quintessential illustration post of the Amul girl celebrating World Milk Day. The simple and funny caption with pun intended did not disappoint:
Mother Dairy Ice Cream celebrated the day with a minimalistic GIF post that shows milk pouring into an ice-cream cone to form an ice cream scoop, acknowledging the importance of milk in creating their products:
https://www.facebook.com/Motherdairyicecream/videos/2317405804937030/
2. World Bicycle Day- 3 June
Content marketing ideas
Listicle idea: Top bicycle-friendly countries in the world
Infographic idea: The benefits of cycling
Video idea: Ways to encourage employees to cycle to work
Podcast idea: Is India ready for more cyclists on the roads?
Brand campaigns that worked:
The independent group Dublin Cycling Campaign created this video that takes the viewer through the cycling tracks of Dublin city, explaining how the group helped improve the city for all cyclists. It ends with a clear call to action, specifying the different ways people can contribute to the cause:
3. National Cancer Survivors Day- 2 June
Content marketing ideas
Article idea: How your lifestyle choices are linked to cancer
Infographic idea: Myths related to Cancer
Video idea: Inspirational survivor stories that prove cancer has got nothing on us
Podcast idea: How to stay strong while undergoing chemotherapy
Brand campaign that worked
Dabur Vatika created a video saluting all cancer survivors that hit an emotional nerve by capturing what survivors go through post their treatment and the role of people around them in helping them rebuild their confidence and strength:
4. World Environment Day- 5 June
Content marketing ideas
Article idea: A guide to adopting a sustainable lifestyle
Infographic idea: How does air pollution affect natural resources
Video idea: Cities that adopted innovative ways to reduce air pollution
Podcast idea: Man vs nature: Getting to the heart of climate change
Brand campaigns that worked
The Beat Plastic Pollution campaign video by the UN was beautifully executed, with peppy background music, to launch an online game of tag. It not only created awareness but made sure there was a clear call to action that increased engagement.
WWF used a straightforward and innovative image post to depict the use of animal fur in the fashion industry, and how it is affecting the environment.
5. Eid-ul-Fitr- 5 June
Content marketing ideas
Article idea: A guide to throwing the perfect iftar party
Infographic idea: The health benefits of Ramadan fasting
Video idea: Celebrate Eid-ul-Fitr with these delicious dishes
Podcast idea: Why do people fast during Ramadan
Brand campaigns that worked
Surf Excel Pakistan connected the brand’s theme of ‘Daag achche hain’ to Ramadan in this ad that went viral on social media. It shows little boys who don’t mind their clothes getting dirty as they help a sweet seller:
Encouraging communal harmony, Big Bazaar shared the following advert emphasizing how consideration and kindness can stretch across religions:
6. World Ocean Day- 8 June
Content marketing ideas
Listicle idea: X Ways to reduce ocean plastic pollution
Infographic idea: The main sources of ocean pollution
Video idea: Here’s how pollution affects marine life
Podcast idea: Cool technological solutions that can help clean up our oceans
Brand campaigns that worked
Adidas collaborated with Parley for the Oceans to create its UltraBoost Parley collection that was made from recycled plastic from the ocean. The 30 seconds stop-motion video raised awareness about ocean plastics while promoting their latest product launch.
https://youtu.be/2ZAg-u86DF4
FF New York and Sea Shepherd brought forth the threats posed by plastic waste being dumped into the oceans and how it affects marine life in the form of a colorful and effective video. The video showcases various marine animals being draped by a plastic veil, struggling to move and trapped by these barriers:
7. Anti-Child Labor Day- 12 June
Content marketing ideas
Listicle idea: Sectors where child labor is highly prevalent
Infographic idea: The fight against child labor throughout history
Video idea: Facts about child labor you probably did not know
Podcast idea: What are the laws related to child labor in India?
Brand campaign that worked
Abrinq Foundation in Brazil created a series of print ads in the style of fashion magazine spreads to spread awareness about the use of child labor in the fashion industry. They collaborated with top models and fashion photographers for the campaign, showing images of children trapped in the ‘prison bars’ of clothing worn by models.
8. World Blood Donor Day- 14 June
Content marketing ideas
Listicle idea: The advantages of donating blood
Infographic idea: Where does your country rank on the blood deficit scale?
Video idea: Rare blood types and what makes them so
Podcast idea: Here’s everything you need to know about blood donation
Brand campaign that worked
Major brands participated in the ‘Missing Type’ campaign by NHS Blood and Transplant to raise awareness about blood donation. The concept was to relate the importance of letters like A, O, and B in the logos to the blood groups, and removed these alphabets from the titles to signify their value and encourage more people to donate blood:
9. Father’s Day- 16 June
Content marketing ideas
Listicle idea: A list of practical and sophisticated Father’s Day gifts
Infographic idea: Celebrating the different types of dads
Video idea: X things you can do with your dad this Father’s Day
Podcast idea: Father’s Day traditions around the world
Brand campaigns that worked
Beer brand Michelob created a Father’s Day video that celebrated all father figures with a letter of thanks. They also collaborated with Up2Us Sports to donate $1 for everyone who posted with the #UltraDad:
Most kids turn to the internet for answers, and Gillette’s #GoAskDad digital campaign was based on this concept. The 1-minute video beautifully brings out how Dad’s know their kids better, and can give you better advice and hacks than a search engine:
https://www.youtube.com/watch?v=0g2mZdqqy6g
10. World Day to Combat Desertification & Drought- 17 June
Content marketing ideas
Article idea: Technological contributions to combat drought and improve food security
Infographic idea: Here’s what a career in soil science entails
Video idea: Desert Farming: Innovations in dryland agriculture
Podcast idea: The causes and effects of draught
Brand campaigns that worked
This 30-second video by Colgate highlighted one simple yet powerful way to save water- turn off your tap while brushing your teeth. The campaign went viral on social media, and garnered more than 10 million views on YouTube:
Charity: water created a brilliant video that talks about the importance of water in the perspective of water, connecting wastage to scarcity and drought:
11. World Refugee Day- 20 June
Content marketing ideas
Article idea: The refugee crisis: What you didn’t know
Infographic idea: Global immigration at a glance
Video idea: The economic impact of housing refugees
Podcast idea: Closer home: Where does India stand on refugees?
Brand campaigns that worked
Liberation, one of the most recognized newspapers in France, created a campaign where it gave refugees a voice by allowing them to let France see the world through their eyes for one day in the form of the ‘Refugee Edition’. The newspaper’s categories, from politics to sports, were covered by people from various nations like Libya, Sudan, Russia, and Afghanistan. With more than 4 million views on its digital edition and 165 million twitter impressions, it was a trendsetter with other media houses following suit.
Budweiser’s timely ad during the Super Bowl showcased the journey of an immigrant realizing his dream in America. The ad portrays the founding story of the brand with the tale of its Founder, Busch. It rightly tapped into the emotions of people and instantly became a hit on social media:
https://youtu.be/7ZmlRtpzwos
12. International Yoga Day- 21 June
Content marketing ideas
Listicle idea: Top destinations for a Yoga retreat
Infographic idea: The different types of Yoga and their benefits
Video idea: How Yoga conquered the world of fitness and health
Podcast idea: Beyond routine: Career opportunities in Yoga
Brand campaigns that worked
Featuring various influencers, the #ThisIsYoga campaign by Lululemon captured the essence of yoga off-the-mat. It connected how the values of yoga, like meditation, self-discipline, and devotion can be applied to everyday life and enhance it. It helped the brand appeal to a wider audience and changed the brand’s perception as one for just yoga practitioners:
Plus-size clothing brand Penningtons addressed the stereotypes associated with plus-size women and yoga in their relevant #IWontCompromise campaign through this cool video with upbeat music:
13. Summer Solstice- 21 June
Content marketing ideas
Video idea: Facts and folklore related to summer solstice
Infographic idea: Fascinating summer solstice traditions from around the world
Article idea: The longest day of the year, explained
Podcast idea: Your guide to throwing the perfect summer solstice party
Brand campaigns that worked
This video by PlayStation starts by showing everything associated with summer- poolside fun, ice-cream shops, outdoor tennis, but with people missing. It then moves to everyone enjoying a game on the PlayStation, which offers unlimited fun and games for days.
https://youtu.be/YZq2i-fEz1w
14. International Olympic Day- 23 June
Content marketing ideas
Listicle idea: Ways in which hosting the Olympics impacts a city
Infographic idea: The most inspiring Olympic moments of all time
Video idea: Gift of the Greeks: The story of Ancient Olympic Games
Podcast idea: Why do we celebrate the Olympics
Brand campaigns that worked
P&G celebrated the mothers who encouraged and nurtured the incredible talents who would go on to become possible Olympic medalists in this short, hair-raising video ahead of the Winter Olympics:
The Nike ‘Unlimited You’ campaign created a video that is inspiring, hilarious, and motivational all at the same time. It starts with a voice encouraging athletes who are yet to realize their true potential, who go on to push themselves beyond their limits, to the extent of shattering the Nike ‘Just Do It’ logo:
15. Other Content Marketing Opportunities-
LGBT Pride Month
Content marketing ideas
Listicle idea: Why do we need Pride Month?
Infographic idea: A guide to LGBTQ terminology
Video idea: X Stories that bring out the true essence of Pride Month
Podcast idea: How to support a friend who is coming out
Brand campaigns that worked
Google released a video featuring cartoons of popular LDBTQ personalities and supporters partying together to a peppy tune in pride-themed costumes. It simply mentioned the names of these individuals followed by “and proud” to get the message across:
https://youtu.be/dXf3cAhoqQE
This video by AT&T showed all kinds of LGBTQ individuals and couples in an everyday setting, subtly bringing out their individual personalities and ending with them proudly telling the camera “This is me”:
PTSD Awareness Month
Content marketing ideas
Listicle idea: Different ways to treat PTSD
Infographic idea: How to spot the signs of PTSD
Video idea: Mind & Health: What causes PTSD and what it feels like
Podcast idea: What it takes to pursue a career as a PTSD counselor
Brand campaigns that worked
This infographic gives a clear and crisp understanding of PTSD as a disorder, what causes it, and its symptoms:
16. Sports
French Open- 26 May- 9 June
Formula 1: Australian Grand Prix- 17 June
Content marketing ideas
Listicle idea: Diet Plan: What to eat before you play
Infographic idea: The best core exercises for Tennis players
Video idea: Behind the scenes at an F1 race
Podcast idea: Everything you need to know about building a career in motorsport
17. Festivals & Fun Days-
Shimla Summer Festival – 1st week of June
International Picnic Day– 18 June
World Music Day – 21 June
Camera Day– 29 June
Content marketing ideas
Listicle idea: The best destinations to experience summer festivals
Infographic idea: The evolution of the camera
Video idea: Institutes that offer some of the most unconventional music programs
Podcast idea: Fun ideas to unwind and celebrate Picnic Day
18. Movie Releases
Bharat- 5 June
X-Men: Dark Phoenix- 7 June
The Secret Life of Pets 2- 7 June
Sandeep aur Pinky Faraar- 14 June
MIB International- 14 June
Kabir Singh- 21 June
Toy Story 4- 21 June
Annabelle Comes Home- 26 June
Drive- 28 June
Content marketing ideas
Listicle idea: The best Sci-Fi movies, ranked
Infographic idea: The process of making an animation movie
Video idea: X-Men: Keeping up with the plot
Podcast idea: What are the different career opportunities in the VFX industry?
19. Celebrity Birthdays-
Morgan Freeman- 1 June
Mani Ratnam- 2 June
Sonakshi Sinha- 2 June
Angelina Jolie- 4 June
Anil Ambani- 4 June
Mark Wahlberg- 5 June
Ekta Kapoor- 7 June
Kanye West- 8 June
Shilpa Shetty- 8 June
Sonam Kapoor- 9 June
Johnny Depp- 9 June
Kiran Bedi- 9 June
Natalie Portman- 9 June
Kate Upton- 10 June
Peter Dinklage- 11 June
Chris Evans- 13 June
Neil Patrick Harris- 15 June
Mithun Chakraborty- 16 June
Leander Paes- 17 June
Paul McCartney- 18 June
Salman Rushdie- 19 June
Rahul Gandhi- 19 June
Nicole Kidman- 20 June
Chris Pratt- 21 June
Meryl Streep- 22 June
George Orwell- 25 June
Karishma Kapoor- 25 June
Ariana Grande- 26 June
Arjun Kapoor- 26 June
Tobey Maguire- 27 June
Khloe Kardashian- 27 June
P V Narasimha Rao- 28 June
Content marketing ideas
Article idea: Extreme role preparation: Actors who made drastic changes for a role
Infographic idea: Unforgettable on-screen characters that Johnny Depp has played
Video idea: Love in the details: Mani Ratnam’s most iconic movie scenes
Podcast idea: How to pursue a career in acting or modelling in India