Employee advocacy is a trending marketing strategy for all the right reasons. Companies have now come to view their employees as the best brand ambassadors for their products. These companies are going the extra mile to help their employees grow by introducing a happy work environment, incentivizing initiatives, and enabling them to carve out success.....

Welcome February, the shortest month of the year, but one that plays a significant role in how the rest of your year unfolds. It is a time when Valentine’s Week wraps romantics in a hazy daze, art and wine festivals stimulate minds and keep the spirits high, and firmly made resolutions begin to crumble. Yes,.....

While storytelling is innate to human beings and content is hailed as king, the real strength of it has been felt only since social media and digital marketing started to grow by leaps and bounds. Content marketing is not only an art; it’s a science too. This can be seen in the consumer-driven content marketing.....

Selling a product online isn’t easy in the face of intense competition. Content marketing thus becomes more significant than ever. And a good content marketing strategy should possess some essential ingredients to feed the consumer with the right content at the right time. As a seasoned digital marketer, you will know that there are different.....

You would have heard often enough about crafting relevant and engaging content that can help the consumer with a possible solution to a problem they face. But is good written content solely enough to push the envelope in content marketing? Well, there has to be some plan that should form the basis of your content marketing. A huge amount of online content is produced every hour, so how do you separate yours from the herd? There.....

TikTok has lately come up as a new online social medium. Brands looking to explore new marketing opportunities have already begun to leverage this emerging digital marketing platform. With Facebook, Instagram, and other social channels fast clogging up, brands were quick to harness the benefits of a platform that was low in competition but very high on engagement. Let’s take a closer.....

Resolutions, hopes, new beginnings, harvest festivals, post-holiday blues and the winter slumber coming to an end – a new year is full of dreams and opportunities to get better. This year is special, as it is not just a new calendar year, but the beginning of a new decade. Whatever your content marketing strategy, here.....