Technology is constantly evolving and will continue to do so for a long time. In this rapidly changing field, something we have begun using frequently are memes. Snapchat, Twitter, and Instagram allow us to share short and funny videos or images. If you’ve heard the famous quote ‘laughter is the best medicine’, you’ll know why memes have.....

Ever since it came on the scene over a decade ago, YouTube has revolutionized the way audiences consume video content. With over 1.9 billion logged-in monthly users, YouTube is the second most visited site after Google. Omnipresent in 91 countries and across generations, YouTube offers its viewers an unlimited supply of videos to choose from and watch. But for a.....

“Branding is what people say about you when you’re not in the room” –Jeff Bezos The terms brand and tagline are often used interchangeably today. Even though a tagline does not entirely define the brand, it is a step towards making a powerful brand identity. Which is why when you hear the lines ‘The Happiest.....

With disruptive technologies and a surge in visual mediums of communication, it’s a given that video content will rule the marketing industry in future. As confirmed by the Cisco Visual Networking Index, video content is expected to make up 80% of all internet traffic by 2021. In this scenario, it becomes increasingly important to understand.....

No matter which marketing channel you may talk about, content is at the center of it all. Content helps a brand reach out to its target audience and connect with them. A well-thought-out content marketing campaign can really help your startup gain the traction it needs. More than 70% of marketers say that content marketing increases.....

If you’re in the B2B domain, it is very important to establish your credibility and expertise. And crafting a B2B content marketing plan requires meticulous strategizing and execution while weaving together multiple ideas. Talking about different ideas, have you considered making webinars a part of your content marketing plan? According to this survey, 76% of B2B buyers relied.....

The field of ‘sales’ is entirely metrics-driven. But instead of looking at sales through a peephole, you should look at it as a process. In other words, you should monitor various metrics that lead to a conversion instead of simply looking at the sales numbers. This will also help you identify gaps, if any, in the processes.....