Remember your school book when you were in primary school? While it may not be possible to recall the lessons, you will agree that most of the information was conveyed with images and drawings and fewer words. Or even when your teachers taught you important processes like seed germination or food chain, they narrated it.....

Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....

April  2021 brings with it some lightheartedness, both with the beginning of spring and April Fools’ Day. But that doesn’t mean that you can’t have deep, meaningful conversations with your audience. Whether it’s the joyful World Creativity and Innovation Day or the thought-provoking International Mother Earth Day, find ways to thoughtfully engage with them.  .....

Have you heard about conversational marketing? Are you wondering what it is and how it can help your business? If the answer is yes, you have come to the right place! Conversational marketing is a dialogue-driven strategy that engages customers with one-on-one conversations in real-time. To put it simply, it uses tools such as chatbots,.....

Collaboration and transparency have always been the cornerstones of teamwork. These are all the more essential now, after the pandemic brought about the work-from-anywhere norm and employees were no longer in the same physical space. How do you ensure that your team members are not working in silos, have a shared understanding of project status,.....

Branded content drives 86% brand recall as compared to pre-roll ads (65%). It has also proven to be 22 times more engaging than display or banner ads. But what really is branded content? Simply put, branded content is content created by a brand to share its brand messaging while also providing information, entertainment, or both to their audiences. Now that may sound like almost.....

Content creation happens with the coming together of multiple parties, each of whom brings their unique stake and contribution. There’s the client who identifies the need and outlines the requirement along with the marketer, the latter giving this need the shape of a project or task. Once a pipeline of deliverables is created, there’s the.....