With the advent of the new normal, our life is glued to one screen or the other and digital advertising has received an impetus across the world. It is predicted that global digital advertising spend would be worth a whopping US$526.1 billion by 2024. So, you can also expect an increase in the adoption and.....

The number of customer segments that organizations need to cater to is rising, showing no signs of slowing down. Naturally, this has created the need for personalized experiences that can only be fulfilled by customized content. However, this has resulted in businesses facing a whole new set of challenges in managing the massive volume of.....

With Covid-19 cases dropping, states opening up economic activities, and the subsequent lifting of restrictions, it seems everything might go back to normal- with some caveats. But that also puts the focus on safe travel and timely vaccinations to prevent another wave of infection. August 2021 offers plenty of opportunities to connect with your audience,.....

What’s new in July 2021? As the scorching summer gives way to copious rains, India breathes a sigh of relief. Monsoon touches all aspects of our lives and people look for all kinds of information starting from monsoon skin to monsoon hair fall, to monsoon travel destinations, to monsoon fashion. This gives the brand a.....

What’s happening in June 2021?   Non-ISI helmets to be banned from 1 June  2021 Content marketing ideas:      Listicle idea: X Best ISI-approved helmet brands in India Infographic idea: What should one look for while buying a helmet?  Video idea: X Traffic rules that India can learn from other countries   Podcast idea: Are fines enough to keep.....

What’s happening in May 2021? COVID-19 vaccination available for all adults from 1 May Content marketing ideas:    Listicle idea: X Precautions you must take before and after vaccination Infographic idea: How can you register online for the COVID vaccine? Video idea: How does the first wave of COVID differ from the second? Podcast idea: Why.....

From the Don’t Rush challenge, Renaissance Painting, Buss It challenge to Vroom Vroom, different trends take the internet by storm every day. People across the world follow and participate in these trends. Given the captive audiences, these are a goldmine for brands to leverage to their benefit. So how do these viral trends convert into.....