Mar 2019

Popular brands that recently changed their logo design

hands designing brand logo. Different types of design being drawn
‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....
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Content marketing pegs to drive conversations for March 2019

Red Illustration saying 'Hello March' decorated with flowers and vines
March: When the chilly pangs of winter recede, and new leaves and buds wake up the dried sleepy trees. And lo and behold, it’s spring already! You can complement the freshness in the air with fresh new ideas that your brand can capitalise on. Let’s carry that thought forward, and create some seasonal content that.....
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Feb 2019

8 Books that will transform your approach to marketing 

Stack of books indicating the importance of marketing book. The word marketing is written on white books in red colour
If it’s been a while since you read a book from cover to cover, it’s time to recharge your intellect. And given the rapidly shifting field, marketers especially need self-educating. Having a get-go attitude in the physical arena helps, but how can you evolve in addition to that? Your reading habits can have a direct impact on.....
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Feb 2019

Unravelling the concept of adaptive content

Adaptive content indicated through letters arranged to spell adapt
Everybody loves things that are personalised. Whether it’s a passport cover with your name on it or relevant product recommendations from Amazon; personalisation makes things easier. As we continue to make users’ journeys as tailored as possible, utilising adaptive content on websites is now more crucial than it ever was. What is adaptive content? Adaptive content is adjusted based on various user-specific factors......
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Feb 2019

Handy tips to balance quality content with marketing timelines

man behind pile of documents holding up clock trying to meet marketing timelines. A content calendar is a requirement.
What factors make or break a content marketing campaign? Timely delivery and relevant information. Sure, a significant number of social media followers and the right influencers can positively affect the reception of your campaign. However, nothing ranks higher than saying the right thing at the right time. Here are some effective ways to achieve this: 1......
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Feb 2019

Marketing on Pinterest as a freelance designer

Hand holding up the Pinterest symbol. Red background elevates the logo
Apart from the fact that it’s a visual medium, why should you be marketing on Pinterest? It can offer you one of the largest audiences online – 250M active users every month. Moreover, 87% of pinners have bought a product after finding out about it on the platform. But these studies could hold relevance even for a marketer. Here are some factors that demonstrate how.....
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Feb 2019

Organic vs Paid advertising: Which one should you go for?

hands typing on a laptop indicating paid and organic advertising
If you’ve been in the field of marketing long enough, you would be aware of the constant debate between organic and paid advertising. The tricky thing is there isn’t one right answer. It’s like apples and oranges; you need both in tailored measures. But first things first: What’s the difference between organic and paid advertising? An organic advertising strategy.....
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