Jan 2019

IAMAI India Digital Summit – Session on viral content

IAMAI India Digital Summit
Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the third of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 4: Going Viral: Emerging Trends We live in a.....
Read More
Jan 2019

IAMAI India Digital Summit – Session on tackling fake news

IAMAI India Digital Summit
Scatter is covering the 13th edition of IAMAI’s India Digital Summit being held at the LaLit. This is the second of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 3: Chaffing Fact from Fiction: Tackling Fake News Fake news. Two.....
Read More
Jan 2019

IAMAI India Digital Summit – Keynote by Sunder Madakshira

IAMAI India Digital Summit
Scatter is covering the 13th edition of IAMAI’s India Digital Summit being held at the LaLit. This is the first of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 What better way to begin a conference on digital communication than by reflecting upon.....
Read More
Jan 2019

5 Brands that have successfully embraced LinkedIn marketing

hand holding phone showing LinkedIn marketing
It is conventional wisdom that any marketer worth their salt would regularly channel their efforts through Facebook, Twitter, and Instagram. But LinkedIn? It’s not often thought of as a significant platform for campaign activity. However, unlike other platforms that are in varying stages of an identity crisis, LinkedIn has found its niche – a social.....
Read More
Jan 2019

5 Brands that have best leveraged livestreaming

blue-green camera lens indicating livestreaming
Livestreaming videos may have started as a millennial phenomenon, but there is more to it than simply ‘going live’ and showcasing to your audience what you’re up to. Businesses of all genres and tiers have benefitted from the livestream facility/feature. Because nothing says customer-centric as readily as involving your customers in ‘real-time’ at every important.....
Read More
Jan 2019

How to measure the ROI for your influencer marketing campaign

Social media influencer filming herself with a camera working towards a significant ROI
As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well its last influencer marketing campaign worked. How can you convince them about another one without first.....
Read More
Jan 2019

Here’s what goes into an ideal influencer marketing agreement

hand signing an influencer marketing agreement
With social media becoming all-pervasive in our lives, it is natural for us to look towards our favourite Instagram and YouTube ‘influencers’ for reviews of new products or experiences. 71% of marketers believe that these social media celebrities are great for their business. That is probably thanks to 70% of teens who trust them over traditional celebrities and brand.....
Read More
1 2 3 4 24

What did we learn this month?

Subscribe to our monthly newsletter to stay on top of the content marketing game with well-researched, effective tips and findings. Or, do not do so, and find yourself on the losing side.