Have you heard about conversational marketing? Are you wondering what it is and how it can help your business? If the answer is yes, you have come to the right place! Conversational marketing is a dialogue-driven strategy that engages customers with one-on-one conversations in real-time. To put it simply, it uses tools such as chatbots,.....

Collaboration and transparency have always been the cornerstones of teamwork. These are all the more essential now, after the pandemic brought about the work-from-anywhere norm and employees were no longer in the same physical space. How do you ensure that your team members are not working in silos, have a shared understanding of project status,.....

Branded content drives 86% brand recall as compared to pre-roll ads (65%). It has also proven to be 22 times more engaging than display or banner ads. But what really is branded content? Simply put, branded content is content created by a brand to share its brand messaging while also providing information, entertainment, or both to their audiences. Now that may sound like almost.....

Content creation happens with the coming together of multiple parties, each of whom brings their unique stake and contribution. There’s the client who identifies the need and outlines the requirement along with the marketer, the latter giving this need the shape of a project or task. Once a pipeline of deliverables is created, there’s the.....

The new normal has expedited the adoption of digital interactions and transactions among customers. With digital marketing attracting a substantial share of a marketer’s budget, marketing automation platforms have begun to attract centre stage. These platforms enable marketers to automate multiple and complex marketing campaigns as well as to measure their impact accurately and instantaneously......

By enrolling in online courses, you have the advantage of learning from some of the most names in the business, often at your own pace and convenience. Such courses give you the right approach when developing a new skill and help you discover new talents. If you are an experienced writer or designer, these courses can.....

Imagine you’re a college student who runs a small business dealing in handmade soaps. Initially, you might get 10-12 orders a week. To add a personal touch, you include a handwritten thank-you note with the soaps you send out to customers. They love it.  The business grows and orders go up to 100 soaps a week. Due to the increased.....