Apr 2021

Moment Marketing: How Scatter Recommends can help you

moment marketing
A few days ago, we were all amused by a viral ad featuring Rahul Dravid. Called ‘Indiranagar ka Gunda’, the viral ad for Cred saw an otherwise extremely calm person go into complete road rage. This ad hit a nerve and soon there were memes flooding the internet. Many other brands from Durex to Amul,.....
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Apr 2021

Ace Marketing Asset Management with These Simple Tips

marketing assets management
At every stage in marketing, there’s a need to look back and take stock of all the marketing assets that are there in your organization. Marketing assets include not only assets that you or your team has created but also ‘marketable’ assets, such as presentations or research, from other teams that you could refer to.....
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Apr 2021

Leveraging technology to up your content marketing game

technology
Content marketing has become an important part of a brand’s digital strategy. Companies are using diverse content forms – such as blogs, social media posts, and videos – to better engage their audiences and build a loyal customer base. With rising demands for fresh and purposeful content, content marketers need to lean on new and.....
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Apr 2021

Building ‘smart’ marketing strategies with Artificial Intelligence

artificial intelligence
Artificial intelligence is revolutionizing the way content marketing strategies are formulated and executed – with higher reach, more conversion,  and personalized engagement. A lot of things have changed since the pandemic outbreak, and Indian consumer behavior is definitely one of them. 86% Indians have adopted online shopping during the pandemic. This means the number of consumers.....
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Apr 2021

How to use storytelling to create visual content

Visual content
Remember your school book when you were in primary school? While it may not be possible to recall the lessons, you will agree that most of the information was conveyed with images and drawings and fewer words. Or even when your teachers taught you important processes like seed germination or food chain, they narrated it.....
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Apr 2021

Topical content: Going beyond traditional marketing to generate marketing ideas

Topical
Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....
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Scatter Calendar April 2021

Calendar April 2021
April  2021 brings with it some lightheartedness, both with the beginning of spring and April Fools’ Day. But that doesn’t mean that you can’t have deep, meaningful conversations with your audience. Whether it’s the joyful World Creativity and Innovation Day or the thought-provoking International Mother Earth Day, find ways to thoughtfully engage with them.  .....
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