There’s a popular adage about content that every website owner, social media expert, and YouTuber will be familiar with. It goes: “Content is the king of the blog.” This axiom is spot on because every blog, website, social media platform, and YouTube channel needs excellent content. Unless you have superb content, you’re unlikely to be able to fulfill.....

So you’ve embellished your content with everything the experts suggested. You’ve written compelling copy in the form of short paragraphs, with subheads and bullets. You’ve thought of catchy titles that appeal to both users as well as search engine bots. You’ve plugged in some stunning images and cool infographics, along with a related video or two. What next? The success or failure of your efforts can’t be judged randomly; your work has to be measured in terms of.....

If you wish to dominate the virtual world, your content needs to be highly engaging – there are no two ways about it! We try all the ‘textbook’ ways to make sure that our content hooks viewers long enough to help us achieve our end goal, whether it’s a simple sign-up or a straightforward sale......

November represents the transition from festival fervor to mellow winter. While it’s easy to dismiss November as just an in-between month, it doesn’t have to be so November-ish! The month kick-starts the wedding season and Movember, and is packed with a list of important events and fun days. Here’s how you can tap into them.....

With the internet being accessed every second of every day, Search Engine Optimization (SEO) has never been more vital than it is today. And the key to improving your site’s performance is to adopt a simple SEO tool. If you’re looking for tools to quickly optimize your search results, here are some online tools that will up your SEO game in no.....

Content forms the core of your marketing. So it has to be cohesive, compelling, and convincing enough to hook – and subsequently, convert – your consumers. But is it just about the text? Can simply presenting the text with subheads or bullet points do the trick? Likely not. With the advent of videos, animations, and infographics, there’s a whole new dimension that can augment the appeal of your content. But you don’t.....

Technology advancements are touching and revolutionizing almost every industry today. In this fast-paced world, marketers that ignore these changes run the risk of being left behind. According to a report by CMI, 63% of businesses have no documented marketing strategy. Given that there are 3.7 billion global users, businesses need to create a streamlined process of planning,.....