May 2019

How to create content for different stages of a user journey

User journey - A man to make a purchase is moving by the specified route with the following steps: awareness, consideration, reviews, choice, purchase - Scatter
Does content marketing drive results? Yes! Is mapping the user journey critical? Also, yes! Any marketer worth his salt knows that both content marketing and mapping the user journey are essential ingredients for creating a stellar marketing strategy, but combining the two isn’t as easy as making a quick PB&J sandwich. The challenge lies in.....
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May 2019

Must-use editing hacks to help editors create error-free content

Hand holding red pen over proofreading text in office : editing hacks concept
A rightful take on first drafts, as a content creator you know the time, effort and research that is put in to churn out a good read. As a human, grammatical error and typos are but natural; but as an editor, it is a blasphemy. Improving your post with grammatically immaculate words can be the.....
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May 2019

5 mistakes to avoid to rank higher on Instagram stories feed

A man hand holding iphone with search page screen of instagram stories. Instagram is largest and most popular photograph social networking
In 2016, Instagram launched the ‘Stories’ feature on the photo-sharing app. But it wasn’t the first social media platform to think up the idea. The feature was initially launched by Snapchat. But within two years of its release, the daily active users on Instagram Stories were twice as much as that of Snapchat.  Want to know how.....
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Content marketing ideas to drive conversations for May 2019

May letters hanging strings with blue sackcloth background - Content Marketing Ideas
Summers are full of possibilities…even if the raging heat may not make you feel like it. Kids get time to pursue hobbies they may have wanted to explore. You get to take that foreign vacation you’ve been dreaming about. That New Year’s resolution of getting fit becomes easier to achieve. And with our extra-long list.....
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Apr 2019

How brands have implemented customer feedback in their content

Customer Feedback Concept, Happy Businessman holding digital Tablet with a checked box on Excellent Smiley Face Rating for a Satisfaction Survey - Image
Relationship management has taken on a whole new meaning today. And no, we aren’t just talking about personal or professional relationships. Even in the business world, listening to your customers is a necessity today. First and foremost, it can help brands understand how their target audience reacts to their products and services. Apart from finding.....
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Apr 2019

5 Sites that can magnify your press releases to digital inhabitants

Press Releases Concept - A newspaper with the headline Press Release - Image
Press releases can help brands in various ways – from branding to announcing a merger or even to publish feats that a business has achieved. Publishing these releases can boost your business. Add the digital space to this mix, and you can maximise the benefits you will reap. The best part is that there are.....
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Apr 2019

7 Email Newsletters that every marketer must subscribe to

Email Newsletters Concept : Hand holding smartphone with receive newsletter form screen on cafe background
As a marketing professional, there is perhaps no better place to learn about the latest news in the industry than through newsletters. Quality content combined with a fresh fluid voice makes a newsletter both, easy and interesting to read. It comes as no surprise then, that newsletters are one of the most effective marketing tools......
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