May 2018
Secrets of Writing A Viral Post To Increase Your Blog’s Reach
2 min read
With more than 152 million[1] blogs on the internet, visitors are starting to feel inundated with information. Therefore, as a marketer, the challenge is to create impactful content that can cut through the clutter. And to do so, it is important that your blog stands out in a way that grabs your reader’s attention so.....
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Apr 2018
Content Marketing Ideas To Drive Conversations For May 2018
13 min read
As your audience prepares for May with trimmed waistlines and vacation plans, we bring you a suite of content marketing topics to let your brand be seen in their best digital avatars. With the mercury soaring, taking with it the craze for T20 and air/train fares, here are 19 content pegs that brands like yours.....
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Apr 2018
Pinterest: Branded Content Ideas To Improve Your Presence
1 min read
Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience with extremely targeted.....
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Apr 2018
How brands are using Personalised Content for Improved Conversions
3 min read
In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....
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Apr 2018
Finding content marketing’s funny bone with Papa CJ
6 min read
Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
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Apr 2018
Freelance Writer : Importance of tracking content performance
2 min read
When you’re a freelance writer, it can be tough to start every new piece of content from scratch. The smarter way to go about it is to come up with a formula for yourself to continue to write strong content. In the initial stages, however, it can take a significant amount of trial and error to.....
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Apr 2018
Content Marketing: Keys to writing a good Guest Post
2 min read
Since most digital marketers focus only on search engine optimization to boost website engagement and ranking, the importance of publishing content off the website is often ignored. But, brands like yours can benefit tremendously from off-site content, especially guest blogs. If done right, publishing guest posts is an extremely effective way to drive referral traffic to.....
