October is dotted with autumnal festivals like Dussehra and Diwali, fun celebrations like Oktoberfest and Halloween, and sports events World Beach Games. It sure makes for a busy time for content marketers. Every stellar campaign starts with an idea, and this month comes with a range of events, many with themes that make for brilliant.....

So you’re creating valuable, creative, and memorable pieces of content for your business. Great! With your content marketing game going strong, it is important to assess the performance of your content. There are two ways for a business to do this. The first and most obvious way is to hire an expensive professional who can.....

“If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later.” This quote from Richard Branson should motivate you to take up any difficult but exciting task, even if you’re unsure you can do it, as it can be learned later......

If you’re trying to land a job at a content marketing organization, you probably don’t have to be told how important it is to stand out. But despite knowing how to market products, even experts can falter at selling themselves. Research states that an average recruiter decides in only seven seconds of looking at a CV.....

Imagine a life where you don’t have to set an alarm for the next day; where you work half sprawled on your bed with your cat lazing by your side; where you aren’t forced to work on projects you don’t like; and still make the same amount (if not more) of money as you would.....

Content marketing or digital marketing is a booming space today. It offers a gamut of job opportunities to those interested in exploring this domain. Are you looking at establishing a career in the content marketing space? Here are some options: 1. Content writer If you have a passion for research and a way with words,.....

Back in 1996, Bill Gates, in one of his essays, illustrated the internet’s future as a forum for content when he stated ‘Content is King.’ More than two decades later, his observation continues to be widely quoted in the digital marketing industry. Currently, engagement-driven and quality content is the focal point of all marketing strategies.....