February  traditionally marks the last full month of winter, and this year, many hope that it will also mark the beginning of the end of the COVID-19 pandemic, thanks to the vaccine drives. Whether people want to go out to celebrate Valentine’s Day with their loved ones or make a change in society on World Day of Social Justice, capture their upbeat mood by engaging your.....

Creating a good product is only half the story. History is littered with stories of how a great product was let down by marketing that didn’t get the word out about how good it was, and an inferior product won the race. In the same vein, the creation of great content is only half the.....

Ask any marketer, and they will agree that a good content strategy often hinges on great ideas (not to mention, perfect execution). However, coming up with creative ideas round the clock can be quite a challenge. Creativity doesn’t appear out of thin air and can strike at odd hours. However, deadlines don’t wait for inspiration,.....

As one of the most effective strategies to drive organic traffic, generate quality content, and increase leads, content marketing is a proven way to strike gold with your audience. However, to win the internet, you need to be the best at your game. To this effect, you could hire a team dedicated to content creation,.....

2020 has thrown a curveball with COVID-19 and the subsequent shutdown globally. With marketing budgets slashed, events canceled and the entire world grappling with the New Normal, CMOs had to rethink their marketing strategy and priorities to make the most of organic tactics and redefine their value chains to deliver optimum brand experiences.  On the.....

Brand consistency is the pattern of communication that reflects the core values and identity of your brand. The more consistent your marketing, the higher will be customer recall and trust in your brand. To a large extent, B2C content marketing has perfected the concept of brand consistency. B2B marketeers, however, often falter when it comes to building a consistent.....

Even as the Indian e-commerce boom pushed revenue from $39 billion in 2017 to $120 billion1 in 2020, there is a large section of shoppers who prefer offline shopping to the online experience. The new wave of shoppers going online in a post-pandemic world aren’t as savvy as those who were using it all along......