Does content marketing drive results? Yes! Is mapping the user journey critical? Also, yes! Any marketer worth his salt knows that both content marketing and mapping the user journey are essential ingredients for creating a stellar marketing strategy, but combining the two isn’t as easy as making a quick PB&J sandwich. The challenge lies in.....

A rightful take on first drafts, as a content creator you know the time, effort and research that is put in to churn out a good read. As a human, grammatical error and typos are but natural; but as an editor, it is a blasphemy. Improving your post with grammatically immaculate words can be the.....

In 2016, Instagram launched the ‘Stories’ feature on the photo-sharing app. But it wasn’t the first social media platform to think up the idea. The feature was initially launched by Snapchat. But within two years of its release, the daily active users on Instagram Stories were twice as much as that of Snapchat.  Want to know how.....

Summers are full of possibilities…even if the raging heat may not make you feel like it. Kids get time to pursue hobbies they may have wanted to explore. You get to take that foreign vacation you’ve been dreaming about. That New Year’s resolution of getting fit becomes easier to achieve. And with our extra-long list.....

Relationship management has taken on a whole new meaning today. And no, we aren’t just talking about personal or professional relationships. Even in the business world, listening to your customers is a necessity today. First and foremost, it can help brands understand how their target audience reacts to their products and services. Apart from finding.....

Press releases can help brands in various ways – from branding to announcing a merger or even to publish feats that a business has achieved. Publishing these releases can boost your business. Add the digital space to this mix, and you can maximise the benefits you will reap. The best part is that there are.....

As a marketing professional, there is perhaps no better place to learn about the latest news in the industry than through newsletters. Quality content combined with a fresh fluid voice makes a newsletter both, easy and interesting to read. It comes as no surprise then, that newsletters are one of the most effective marketing tools......