Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the third of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 4: Going Viral: Emerging Trends We live in a.....

Scatter is covering the 13th edition of IAMAI’s India Digital Summit being held at the LaLit. This is the second of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 3: Chaffing Fact from Fiction: Tackling Fake News Fake news. Two.....

Scatter is covering the 13th edition of IAMAI’s India Digital Summit being held at the LaLit. This is the first of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 What better way to begin a conference on digital communication than by reflecting upon.....

It is conventional wisdom that any marketer worth their salt would regularly channel their efforts through Facebook, Twitter, and Instagram. But LinkedIn? It’s not often thought of as a significant platform for campaign activity. However, unlike other platforms that are in varying stages of an identity crisis, LinkedIn has found its niche – a social.....

Livestreaming videos may have started as a millennial phenomenon, but there is more to it than simply ‘going live’ and showcasing to your audience what you’re up to. Businesses of all genres and tiers have benefitted from the livestream facility/feature. Because nothing says customer-centric as readily as involving your customers in ‘real-time’ at every important.....

As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well its last influencer marketing campaign worked. How can you convince them about another one without first.....

With social media becoming all-pervasive in our lives, it is natural for us to look towards our favourite Instagram and YouTube ‘influencers’ for reviews of new products or experiences. 71% of marketers believe that these social media celebrities are great for their business. That is probably thanks to 70% of teens who trust them over traditional celebrities and brand.....