Content Marketing Ideas for your October calendar

October Content Marketing
Autumn leaves and cool breeze, the month of October ushers in a brand-new season; one that lights up the country in vibrant colors and bright lights. And despite the ongoing pandemic, it’s time to make peace with the present and put on a smile, in the renewed hope of better things to come. Read on to.....
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Sep 2020

A podcast ready reckoner for the content marketer

A podcast ready reckoner for the content marketer
The word ‘podcast’ is common today, but what is it, and does it really help you as a content marketer? Let us take a closer look at this form of content dissemination. What is a podcast? The Oxford English Dictionary defines the word as ‘a digital audio file of speech, music, broadcast material, etc., made.....
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Sep 2020

5 Challenges every freelancer in India would identify with

5 Challenges faced by every freelancer in India
Imagine a job where you can work from any place you like, at a time that suits you, at a pace that matches your tempo. A job where you work on your terms! Sounds too good to be true, doesn’t it? As a freelancer, these are some of many advantages you can expect. However, freelancing.....
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Sep 2020

Make LinkedIn work for your content marketing

Make LinkedIn presence work for your content marketing
Among all social media platforms, the one that seems most suited for striking up a B2B communication is LinkedIn. Out of the 706+ million LinkedIn users in early 2020, nearly 100 million are decision-makers, opinion leaders, and C-suite executives – in their official capacity, no less. Besides, there are over 30 million companies have LinkedIn.....
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Sep 2020

Why engaging with influencers is good for your brand?

Owning content strategy : How to engage with influencers
The COVID-19 scenario has induced some psychosocial changes in our routine lives. We’re eagerly awaiting emancipation from the current pandemic situation, while our faces are illuminated by the screens of our always-on digital devices. Right now, digital devices have become the only way for us to connect with the outer world. Simultaneously, with studios and.....
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Sep 2020

Introducing the TikTok challenger: Instagram Reels

Instareels : How brands can leverage the platform - Instagram Content Marketing
In early August, Instagram introduced a brand-new feature called Instagram Reels, which makes for fun and interactive Instagram stories and relevant video content. It’s an innovative way to create and discover short entertaining videos on Instagram for individuals, creators, and businesses. Loosely based on the format of TikTok and Snapchat, Reels are short 15-second videos.....
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