Fill it, shut it, forget it. That was the tagline of the erstwhile Hero Honda CD 100 advertising campaign in the 1980s. For the uninitiated, this campaign positioned Hero Honda as the most fuel-efficient bike and took the market by storm. The proposition was simple – fill fuel once and ride many miles on the same tankful. Why am.....

You worked hard with your technology team to get the best product out in the market. But once it is launched, you realize that it does not sell. The reasons for the same could be lack of planning, inability to understand the target audience needs or improper execution. The biggest challenge in today’s market is.....

Brands all over the world are taking advantage of voice technology or voice search as the new marketing strategy of choice. Voice search has been around for many years, but its usage and importance have been increasing exponentially only in recent times. Mobile devices equipped with advanced Artificial Intelligence (AI) and speech recognition technology are contributing.....

This article was originally published on AdGully  Looking for a versatile writer who owns content and has what it takes to lead a team of writers and editors. Sounds familiar, right? This and a few other traits are on the wish list of every marketer looking to hire a content resource for their budding content.....

The month of June sees us transitioning from a summer state of mind to monsoon musings. Litchis and cherries replace mangoes, umbrellas replace summer hats, and a new academic year is welcomed. This time, the month also holds hopes of transitioning into a post-lockdown era as various industries begin to reopen operations. So, how are.....

Customer touchpoints are ways in which a business can interact with customers. Measures taken to control the spread of coronavirus have disrupted the free flow of people, goods, and services, so brands are reassessing their digital marketing strategies. Digital marketing often gets overlooked for smaller businesses, but maintaining communication and keeping consumers engaged during the.....

Omnichannel marketing is basically an elevated experience of the conventional multichannel marketing approach. It integrates the various elements of the latter to make the company’s efforts much more effective and streamlined. A basic representation of the omnichannel methodology can be illustrated by way of an example. Consider a scenario where you wish to purchase a.....