What allows one company to gain an edge over another? Better utilisation of time. With the proliferation of technology, that is exactly what automation has helped businesses do. When human effort is no longer required to do work that software programs can perform, more effort can be directed towards ideation and innovation, which machines are.....

The Workflow Management System (WMS) is our answer to your content-related problems. It makes all participants part of the end-to-end content creation– content planning, resource allocation, content recommendation and creation, content review, feedback implementation and invoicing. Since time is of the essence (as also money!), it ensures simultaneous actions by all people involved. And it does not take a.....

Around 72% of marketers agree that having a content marketing strategy in place has helped them create better campaigns. They also encountered fewer challenges and were able to ensure that their endeavours delivered consistently as compared to those who didn’t use one. This doesn’t leave much doubt about whether you should or should not employ.....

As a content marketer, you spend the whole year constantly catering to customers’ needs. But a few times during that year you find an opportunity for self-improvement in the form of a marketing conference. Are you really willing to let it go? (Hint: the answer should be no.) Which is why we have chosen to.....

The significance of content in today’s world cannot be emphasised enough. With the advent of several platforms, particularly digital and social media, it is content that now rules the roost when it comes to effective communication, considering how 78% of customers tend to trust brands that create tailored content. Since consumers’ reactions are being generated.....

Instagram is one of the largest social media platforms today. It has evolved multiple times, and its visual appeal has helped brands engage their users creatively. An important app-related change for content marketers came when Instagram was released on Android, which gave its user base a huge boost, and again when Facebook bought the app and made it.....

Create a video, they said. It’ll be fun, they said. But they didn’t leave you with a significant budget, did they? And when more than 50% of the consumers want to see video content from brands, no matter what the restrictions (budget or otherwise), how can you say no? But what if we told you that you.....