Sep 2017

Content Marketing: The GE way

Content Marketing
The Content Marketing World 2017 opened with some crystal ball gazing from Joe Pulizzi, the godfather of content marketing himself. Predictions about where we are headed in the future made much of the crowd go hmmm (remember the C+C Music Factory song?). Linda Boff from GE followed with an extremely relevant keynote address, and Scatter.....
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Sep 2017

How Scatter creates content

Scatter Content Creation Process
Having created 50,000+ text and visual pieces for 200+ brands in the B2B and B2C space, here’s what we’ve learnt about creating effective, memorable and engaging content.    
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Sep 2017

The content marketing explosion in India

With over 430+ million internet users- 75% of which are millennials- and the largest number of AdBlock users in the world, Content Marketing in India is a plane waiting to take off. Here’s a look at the Great Indian Content Marketing Story your brand can be a part of –   
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September’s 15 best content marketing opportunities

September Content Marketing
As we bid farewell to the monsoon, we have the festive season to look forward to in September. From picturesque Ganesh Chaturthi rituals to the rich, cultural harvest festival of Onam and to the vibrant colours of Durga Puja and the lively rattling of dandiyas during Navratri; there’s so much to enjoy with loved ones.....
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Sep 2017

Delivering personalized content – The Mark Schaefer interview

Mark Schaefer
Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....
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Sep 2017

[Answers] Content marketing guru or novice?

Content Marketing Answers Influencer Marketing
1. Average time spent on a content piece The median time people spend on content piece is 37 seconds Skim-able content is something that is a reality with an average consumer. Having skim-able content is  not about deducting content information, rather about presenting it in a way where average consumer is able to perceive its.....
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Aug 2017

Want to run a forum? Here’s what you should keep in mind

Scatter - How to run a forum
In the digital age, the online discussion forum, (sometimes called a bulletin board or message board) serves as a virtual coffee shop. It enables people to chat in real-time or over days or weeks about practically any topic, making forums an appealing venue. Internet marketers, home brewers, and robot enthusiasts alike can all gather on.....
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What did we learn this month?

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