While a landing page can refer to the entry point for a website, most marketers use the term to describe a page used to generate leads or pre-sell a product. Landing pages typically remove many of the distractions found on blogs and traditional websites, aiming to get visitors to complete a content marketing goal. The.....

When a new subscriber joins your newsletter list, you should send them a welcome email. It is the most important email you will send, as it is the email that subscribers are most likely to engage with. How do you make sure the engagement rates are as high as possible, though? The following content marketing.....

Unfortunately, fake news is popular. It raises eyebrows and creates interest, which is what its developers want. However, their needs aren’t the same as yours. They don’t care if they have a fast turnover of readers. You, though, through your content marketing efforts want regular readers who become long-term clients. Attracting a solid customer base,.....

It is very difficult to acquire a fan, even more difficult to convert that fan into a follower; but it is most difficult to keep a follower interested in your brand over a long period of time. Where most traditional marketing mediums have faltered, content marketing emerges triumphant. Using the right brand publishing tactics, it is.....

Author, speaker, evangelist and marketer. Guy’s been there and done much more. Being a contemporary marketing specialist, we thought we’d ask Guy a rapid fire set of questions around social media marketing and content marketing. His answers are crisp, clear and at the same time carry much weight! And he calls crap just that –.....

On a daily basis, a sea of content is released into the internet for popular consumption. How this content is consumed and shared depends on quality, relevance, reach and its ability to engage netizens (users). All these parameters assume all the more importance if you are looking to digitally market a particular product or service.....

You and your team have worked hard at creating a brand. From time to money to efforts, you have given all that you have for brand creation. People are loving you and competitors are keenly awaiting your next move. How, then, do you keep this momentum going? How do you increase your customer base? How.....