The Content Marketing World 2017 opened with some crystal ball gazing from Joe Pulizzi, the godfather of content marketing himself. Predictions about where we are headed in the future made much of the crowd go hmmm (remember the C+C Music Factory song?). Linda Boff from GE followed with an extremely relevant keynote address, and Scatter.....

Having created 50,000+ text and visual pieces for 200+ brands in the B2B and B2C space, here’s what we’ve learnt about creating effective, memorable and engaging content.    

With over 430+ million internet users- 75% of which are millennials- and the largest number of AdBlock users in the world, Content Marketing in India is a plane waiting to take off. Here’s a look at the Great Indian Content Marketing Story your brand can be a part of –   

As we bid farewell to the monsoon, we have the festive season to look forward to in September. From picturesque Ganesh Chaturthi rituals to the rich, cultural harvest festival of Onam and to the vibrant colours of Durga Puja and the lively rattling of dandiyas during Navratri; there’s so much to enjoy with loved ones.....

Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....

1. Average time spent on a content piece The median time people spend on content piece is 37 seconds Skim-able content is something that is a reality with an average consumer. Having skim-able content is  not about deducting content information, rather about presenting it in a way where average consumer is able to perceive its.....

In the digital age, the online discussion forum, (sometimes called a bulletin board or message board) serves as a virtual coffee shop. It enables people to chat in real-time or over days or weeks about practically any topic, making forums an appealing venue. Internet marketers, home brewers, and robot enthusiasts alike can all gather on.....