Blog Posts
Blog Posts
Apr 2018
Pinterest: Branded content ideas to improve your presence
1 min read
Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to various content like food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience.....
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Blog Posts
Apr 2018
How brands are using personalised content for improved conversions
3 min read
In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....
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Blog Posts
Apr 2018
Freelance writing: The importance of tracking content performance
2 min read
When you’re a freelance writer, it can be tough to start every new piece of content from scratch. The smarter way to go about it is to come up with a formula for yourself to continue to write strong content. In the initial stages, however, it can take a significant amount of trial and error to.....