Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to various content like food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience with extremely targeted interests, engage with them and therefore influence organic growth. If leveraged smartly, Pinterest can add immense value to your social media strategy.

Here are some content ideas to help you get started with building your brand’s presence on Pinterest.

Idea #1. Inspirational quotes

If you are struggling with ideas for some original content, what you can do instead is share an inspiring or encouraging quote by a famous personality. There are various resources where you can find such quotes. You can also look for relevant images on free online image banks or get them custom designed as well. Once combined, you can post on multiple Pinterest boards and drive the desired engagement. The only thing to keep in mind while posting quotes is that they align with your brand’s mission and purpose and are not just random thoughts that your audience does not resonate with.

Idea #2. Infographics

One quick look at your Pinterest feed will tell you that it is distinctly dominated by infographics. This is because infographics have much higher click-through rates than any other form of content on Pinterest. And once you’ve directed the user to the pin’s landing page, you can easily make a call-to-action from there. Of course, it can take considerable time to create this content, but the engagement your brand can receive is definitely worth the effort.

Ideas #3. Blog content

One thing you will notice about Pinterest is that high engagement levels don’t always translate to decent referral traffic to your website. Therefore, it’s important to regularly link back to your site with your blog updates. Pinterest can prove to be extremely valuable in increasing readership and engagement of your blog, provided it offers engaging and informative content. The critical thing to do here is to leverage visuals and graphics to promote your existing blog content on the platform.

It is no doubt that Pinterest can do wonders for your social media marketing strategy and provide the much-needed boost to your website traffic. So, invest in a good Pinterest marketing strategy to achieve your business goals and gain an edge over your competitors.