Blog Posts

Great storytellers like J.K Rowling and Steven Spielberg engage the human brain with their storytelling models, taking their audience on an unpredictable ride. It’s a space that most marketers are trying to tap into as well. Marketing professionals and creative founders across the world today realise that selling products and services through storytelling is far.....

Offering free eBooks to website visitors has long been a popular marketing strategy among all kinds of businesses. An eBook is easy to create, shares lots of valuable information, and makes for a great read. But that’s just for the consumer. What’s in it for your brand? Here are 4 things sharing free eBooks with.....

CMW 2017 was all about the future and the shape content is likely to take. Joe Pulizzi kicked off the mega content marketing event by exhorting the attendees to unlearn the marketing they knew. Shafqat Islam of Newscred made a point about the amount of money being ‘wasted’ on advertising. Linda Boff from GE delivered.....