Blog Posts

Blog Posts
Apr 2021

Beyond CXO readership: Why long-form content is great for the long haul

The importance of creating long-form content
Even for the best of marketers, creating long-form content that is appealing and engaging seems like a daunting task. It is a significant effort and investment both for the creator and the reader in the era of ‘snackable’, short-form content formats. However, long-form content is increasingly helping content marketers to provide comprehensive information, add value.....
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Blog Posts
Apr 2021

Tips to make your blog posts capture and sustain readers’ interest

reader's Interest
The digital era has changed the rules of writing. While the basics remain the same –that is, adhering to the ‘pyramid style’ of writing – there are a lot of newer aspects that need to be considered. Fundamentally, writing for the web is different than writing for printed newspapers or magazines. Web content is mostly.....
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Blog Posts
Apr 2021

Moment Marketing: How Scatter Recommends can help you

moment marketing
A few days ago, we were all amused by a viral ad featuring Rahul Dravid. Called ‘Indiranagar ka Gunda’, the viral ad for Cred saw an otherwise extremely calm person go into complete road rage. This ad hit a nerve and soon there were memes flooding the internet. Many other brands from Durex to Amul,.....
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