Blog Posts

Blog Posts
Apr 2021

Martech innovations that will shape the new digital decade 

martech
A wave of digital disruption has taken over the martech industry today. The rise of digital-first consumers, who seek personalized and empathy-driven services, has opened new avenues for customer engagement for the new–age marketers. Driving DCX (Digital Consumer Experience) has become a priority, as a digitally engaged customer is more brand loyal and likely to add 3x annual value compared to the average customer.  Martech innovations are.....
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Blog Posts
Apr 2021

Beyond CXO readership: Why long-form content is great for the long haul

The importance of creating long-form content
Even for the best of marketers, creating long-form content that is appealing and engaging seems like a daunting task. It is a significant effort and investment both for the creator and the reader in the era of ‘snackable’, short-form content formats. However, long-form content is increasingly helping content marketers to provide comprehensive information, add value.....
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Blog Posts
Apr 2021

Tips to make your blog posts capture and sustain readers’ interest

reader's Interest
The digital era has changed the rules of writing. While the basics remain the same –that is, adhering to the ‘pyramid style’ of writing – there are a lot of newer aspects that need to be considered. Fundamentally, writing for the web is different than writing for printed newspapers or magazines. Web content is mostly.....
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