Blog Posts

Blog Posts
Apr 2021

4 Content management systems that can make your marketing job easier

Content Management System
A content management system or CMS enables companies to publish their content on the Internet. The main goal of a CMS is to make it easy for everyday users of technology to build websites and keep them updated without an in-depth understanding of programming languages or coding.  With a suitable content management system, marketers can easily create, edit, modify,.....
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Blog Posts
Apr 2021

Martech innovations that will shape the new digital decade 

martech
A wave of digital disruption has taken over the martech industry today. The rise of digital-first consumers, who seek personalized and empathy-driven services, has opened new avenues for customer engagement for the new–age marketers. Driving DCX (Digital Consumer Experience) has become a priority, as a digitally engaged customer is more brand loyal and likely to add 3x annual value compared to the average customer.  Martech innovations are.....
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Blog Posts
Apr 2021

Beyond CXO readership: Why long-form content is great for the long haul

The importance of creating long-form content
Even for the best of marketers, creating long-form content that is appealing and engaging seems like a daunting task. It is a significant effort and investment both for the creator and the reader in the era of ‘snackable’, short-form content formats. However, long-form content is increasingly helping content marketers to provide comprehensive information, add value.....
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