Blog Posts
Blog Posts
Apr 2021
How to use storytelling to create visual content
3 min read
Remember your school book when you were in primary school? While it may not be possible to recall the lessons, you will agree that most of the information was conveyed with images and drawings and fewer words. Or even when your teachers taught you important processes like seed germination or food chain, they narrated it.....
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Blog Posts
Apr 2021
Topical content: Going beyond traditional marketing to generate marketing ideas
2 min read
Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....
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Blog Posts
Mar 2021
Here’s how your brand can nail conversational marketing in 2021
2 min read
Have you heard about conversational marketing? Are you wondering what it is and how it can help your business? If the answer is yes, you have come to the right place! Conversational marketing is a dialogue-driven strategy that engages customers with one-on-one conversations in real-time. To put it simply, it uses tools such as chatbots,.....