Blog Posts

Collaboration and transparency have always been the cornerstones of teamwork. These are all the more essential now, after the pandemic brought about the work-from-anywhere norm and employees were no longer in the same physical space. How do you ensure that your team members are not working in silos, have a shared understanding of project status,.....

Branded content drives 86% brand recall as compared to pre-roll ads (65%). It has also proven to be 22 times more engaging than display or banner ads. But what really is branded content? Simply put, branded content is content created by a brand to share its brand messaging while also providing information, entertainment, or both to their audiences. Now that may sound like almost.....

Content creation happens with the coming together of multiple parties, each of whom brings their unique stake and contribution. There’s the client who identifies the need and outlines the requirement along with the marketer, the latter giving this need the shape of a project or task. Once a pipeline of deliverables is created, there’s the.....