Blog Posts

Does content marketing drive results? Yes! Is mapping the user journey critical? Also, yes! Any marketer worth his salt knows that both content marketing and mapping the user journey are essential ingredients for creating a stellar marketing strategy, but combining the two isn’t as easy as making a quick PB&J sandwich. The challenge lies in.....

A rightful take on first drafts, as a content creator you know the time, effort and research that is put in to churn out a good read. As a human, grammatical error and typos are but natural; but as an editor, it is a blasphemy. Improving your post with grammatically immaculate words can be the.....

In 2016, Instagram launched the ‘Stories’ feature on the photo-sharing app. But it wasn’t the first social media platform to think up the idea. The feature was initially launched by Snapchat. But within two years of its release, the daily active users on Instagram Stories were twice as much as that of Snapchat.  Want to know how.....