Blog Posts

It must come as no surprise that social media has taken the world of business and marketing through a whirlwind of digitalisation and disruption. 75 per cent of marketing done by start-ups and corporations is purely digital, and of that, Instagram marketing holds the top slot. Not only are there 3.48 billion social media users in 2019, but there.....

As a brand thriving to pave its way into the market, the first goal is to set yourself apart from competitors. One of the best ways to do so is by building a fruitful relationship with influencers, who often have a large hold over audiences in their niche. It is an industry that is growing.....

Ever purchased a product or a service solely because someone you knew suggested it? You’re not alone. Ninety-two per cent of customers trust earned media, such as customer referrals and reviews, over other advertising forms. What does this translate to for brands? Significantly lower marketing and advertising cost, as they enjoy high and continued returns without pumping in.....